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The T-Index platform offers a tool that reveals the languages and countries with the greatest potential across 200 different product categories. Is English losing its status as a lingua franca? Which emerging languages should companies consider in order to conquer new market segments?

T-Index is a free online platform that combines economic data for 195 countries and their respective languages, matching the number of Internet users with their annual spend. The result provides actionable insights for 200 product categories and the languages into which they need to be localised, offering a unique and comprehensive overview of global e-commerce investment opportunities.

Participants:
- Luca De Biase (IMMINENT)
- Marco Trombetti (TRANSLATED)
- Luciano Pietronero (ENRICO FERMI RESEARCH CENTER)
- Salvo Giammarresi (AIRBNB)
- Renato Beninatto (NIMDZI INSIGHTS)
- Alessandra Binazzi (ASICS DIGITAL)
- Daniel Sullivan (SHOPIFY)
- Marco Gervasi (EXPERT IN THE E-COMMERCE IN CHINA)
- Andrew Smart (SLATOR)
- Marjolein Groot Nibbelink (MultiLingual Media)

Dec 13, 2021 06:00 PM in Rome

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