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The Psychology of Fear: Consumer Marketing and Behavior During Difficult Times
We are hosting a ‘The Psychology of Fear: Consumer Behavior and Marketing During Difficult Times’ webinar on April 1, 2020 from 10-11 AM CST to discuss the business implications of the coronavirus and how brands can respond with positive, meaningful, and impactful marketing. During this time, it’s important for brands to adapt to consumer needs and to anticipate enduring changes in consumer behavior.

Apr 1, 2020 10:00 AM in Central Time (US and Canada)

Intermark Group is a psychology-driven marketing agency that leverages applied psychology, group imagination and data liberation to shape brand success.
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Jake McKenzie
CEO @Intermark Group
Jake is the CEO of Intermark Group. His background is in psychology, which gives him an unparalleled view of changing consumer beliefs and behavior. He is considered a national expert on psychology-driven marketing and is highly sought after for presentations on these topics. Jake has helped shape successful brands such as Toyota, Krispy Kreme, Progressive Insurance, and hundreds of other flourishing companies around the country. He is an avid reader and outdoors enthusiast, in addition to being a father of four.
David Bridwell
People Scientist @Intermark Group
David is a people scientist who strives to understand how people are influenced and how they make decisions. He received his bachelor’s degree in neuroscience and his doctorate in cognitive neuroscience, where he examined how large scale structures of the brain interact to process the environment. At Intermark, he is responsible for developing content and psychologically-based insights regarding the way individuals are influenced by media. He’s interested in understanding human behavior where it really matters: how we choose to spend our money and how we choose to spend our time.