As we approach the end of the year, there’s the question we’ve all been asking ourselves: how will current events, like the COVID-19 pandemic, racial injustice, and the election affect philanthropy this giving season?
To answer this question (and more!), our partner Classy held a nationwide survey unveiling how the events of 2020 will affect donor plans to give this year-end and compiled the findings in their annual report, Why America Gives 2020.
Join us for a live webinar on December 8th at 10am PST to dig into the key findings from Classy's report. You’ll walk away with valuable tips and insights to hone a data-driven approach to your marketing and stewardship efforts this year-end.
You'll get answers to questions like:
+ Which causes are donors more likely to give to?
+ How does COVID-19 affect typical giving behavior?
+ Will the social justice movement motivate donors to give?
+ How will politics play a role in giving?