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Exploring "Factions" — Passionate & Powerful Sub-cultures Driving the Internet
Managing a brand’s online presence is becoming more and more complicated as the internet and social media evolve. Brands invest millions on establishing their identity and yet, one tweet going viral can make or break a brand.

No matter how closely brands monitor mentions and trends, many are still challenged to explain how or why things are trending, or explain the potential impact to the business.

Hyper-active interest groups called "factions" are the driving force behind narratives and trends that start and spread online. They have the power to hijack your brand narrative by knowing how to cleverly leverage the mechanics of how social media and the internet work today.

Join Yonder Founder & CEO, Jonathon Morgan, to learn:
- How factions can hijack your brand narrative, what motivates them, and their impact on the mainstream.
- How to analyze conversations driven by factions to augment your insights of what is trending and why.
- Ways to protect your brand equity and grow your business with an understanding of factions.

Feb 6, 2020 10:00 AM in Central Time (US and Canada)

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Jonathon Morgan
Founder & CEO @Yonder
Jonathon is the founder and CEO of Yonder, delivering on the promise of an authentic internet by protecting the integrity of digital information ecosystems. He is also the founder of Data for Democracy, a policy, research, and volunteer collective with nearly 4,000 members that's bridging the gap between technology and society. Prior to founding Yonder, Jonathon published research about extremist groups manipulating social media with the Brookings Institution, The Atlantic, and the Washington Post, presented at NATO's Center of Excellence for Defense Against Terrorism, the United States Institute for Peace, and the African Union. He also served as an adviser to the US State Department, developing strategies for digital counter-terrorism. Jonathon regularly provides expert commentary about online disinformation for publications such as NYT, NBC, NPR, and Wired, and has published op-eds about information warfare and computational propaganda for CNN, The Guardian, and VICE.