Simon Mortimer, founder of ABD (Associates by Design), is an award-winning creative director who has worked with clients like the BBC, Fortune Magazine, Chelsea FC and Wimbledon. After years helming top multidisciplinary agencies in London and New York City, developing a unique understanding of brands and consumer needs, he ventured out on his own, offering clients a personalized and streamlined approach to creative work. In conversation with Senior Editor, Fashion, Ashley Davis, Simon will offer a master class in branding, whether a company is just starting out, or a business is looking to refresh its image for a new generation of shoppers. Simon will cover branding dos and don’ts, and how to authentically stand out in today’s saturated marketplace. Don’t miss this must-watch session with a creative expert.