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The ORDER of WMI and Propel Fireside Chat with April Dunford
In good economies, strong positioning can often mean the difference between rapid vs. anemic growth for businesses. In a downturn, it can increase the chance that a new business will survive. Positioning - the art of deeply understanding who your true competitors are, what customers you can win and why, forms the bedrock of your company’s go-to-market strategy.

In this session, we will discuss how to sharpen your positioning to ensure your value proposition resonates with customers grappling with a shifting operational and financial landscape. We will also discuss some tactical realities related to making a shift in positioning when cashflow is tight.

NOTE: THIS IS A PUBLIC EVENT presented in partnership with Propel and the Wallace McCain Insitute

Apr 8, 2020 07:00 PM in Halifax

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