Agencies create their own misery, often despite their best intentions. Agency life feels like an endless struggle to deliver, with angry deadlines shouting from every direction. Some will argue that this is just the way things will always be. In reality, a hidden fear of failure drives irrational moves by agencies that make things worse, much worse. In our work with over 100 agencies we’ve uncovered a critical set of “broken assumptions” that befuddle agency managers and leaders both, deepening burnout and squandering budgets.
In this fast-moving 55-minute webinar, we'll uncover and discuss:
- The broken assumptions behind scope-driven burnout
- Who should really own scope, why and when
- Three reasons why and how scope conversations and briefs typically fail
- Why traditional project and scope management techniques make things worse
Your presenter: Jack Skeels is the CEO of AgencyAgilie and a former RAND senior analyst. He was recently named “The Fixer” by Campaign.US and is recognized as an insightful speaker, writer, and educator for the industry. He speaks regularly at industry events and association groups, including IndieSummit, Ad Age Small Agency Conference, Digiday, SoDA (annual meeting and The SoDA Academy), 4A’s conferences, Advertising Week, Magnet Global, Miss Collective, TAAN, Bureau of Digital, AMIN and others. With over 35 published articles, his work has appeared in Ad Age, Entrepreneur.com, Ad Week, MediaPost, and other publications.
This open-to-the-public (and free) 55-minute session is interactive, allowing for Q&A during the session.
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