The Power of Moments: Chip & Dan Heath
To win customers in today’s high-stakes environment, you need to deliver an experience that wows. In “The Power of Moments”, the Heath brothers explain the four things that make something a defining moment in our lives: elevation, insight, pride, and connection. They also offer tips on how to intentionally design memorable moments into your organization’s customers and employee experience.
In this session, we’ll talk through the concepts behind defining moments and answer questions like:
What’s the reason we remember the best or worst moment of an experience, as well as the last moment, and forget the rest?
Do you agree with the statement “we feel most comfortable when things are certain, but we feel most alive when they’re not?”
Why are our most cherished memories clustered into a brief period during our youth? What implications does this have for organizations looking to build life-long relationships with customers?