Last, but certainly not least in our Tournament Tuesday competitions is the Cordial, Liqueur & After-Dinner Drink category on August 10, 2021 at 1:00 pm EDT. With the mixology and craft movement in full swing, this category has seen exponential growth with innovative products coming on the scene year after year. Consumers want traditional cocktails with a twist and creativity leads this category to sustain one-of-a-kind concoctions!
Brands will have the opportunity to present their product to a panel of wholesaler decision-makers hailing from large and small Distribution companies all across the country. They’ll receive candid and constructive feedback, all while gaining a rare level of exposure with a live audience comprised of industry tastemakers, media, and wine and spirits enthusiasts.
Along with learning about new brands coming to the market, you will also hear about the latest trends the WSWA SipSource analyst is seeing in the Cordial, Liqueur & After-Dinner Drink category!
At the end of the tournament, the judges will select a category winner and the audience will select the Peoples’ Choice winner. Be sure to stick around to the end to cast your vote!
Don’t miss our much anticipated Championship! Register now:
• Brand Battle Championship - September 14