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Digital Warriors: 5 ways REI is revolutionizing the customer experience
According to the CMSWire State of Digital Customer Experience Report for 2020, 79% of customer experience (CX) professionals reported that digital experiences to be a high priority for their organizations.

CMSWire also noted that “connecting human experiences, digital experience platforms, content management systems and voice of the customer metrics were among the hot topics in 2020.”

Now mix in a pandemic with in-person restrictions and you’re looking at almost every business leader looking to create better experiences to compete in the market.

Join us on June 17th, as we welcome digital leader and one of The Top 40 Women in Commerce, Michelle Cutter to our virtual stage. As vice president of ecommerce at REI, Cutter shares many of your same challenges with staying ahead of the competition, remaining top of mind with customers, and creating a brand experience that can withstand the test of time as well as a global health crisis.

Attendees will learn:
- Why customer service and customer experience are not the same things
- The framework for capturing the voice of the customer
- Advice on improving your customers’ journey

Jun 17, 2021 03:00 PM in Eastern Time (US and Canada)

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