It's important for Association leaders to step into their member’s shoes and see things from their perspective. You might just be horrified by your membership renewal process!
In this webcast, we’ll explore how to draw insights from your data, use personalisation and automation to create a compelling, cohesive and frictionless member experience through the renewal process -- and unlock a deeper understanding of the journey members go through to engage with your association and renew.
Hosted by ASI's Membership Best Practices Group, we’ll review the following steps in the member renewal journey:
- Confidence in your data to inform decisions
- Driving personalisation
- Using automation to direct the next steps
- Tracking and measuring the execution
Your members’ journey through membership renewal may just horrify you!