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Webinar: "Déjà vu? - Is CSM Going the Same Way as CRM?"
Come join us for this unplugged conversation with Jason Whitehead and Sue Nabeth Moore.

Whilst customer success was named by LinkedIn in 2018 as being one of the top 10 most demanded jobs (with a +91% yearly growth), this webinar examines the sentiment of “déjà vu” with the similar surge of CRM which started almost 30 years ago. What are the comparisons, differences, promises, misconceptions and evolutions between Customer Success Management and Customer Relationship Management? What is the correlation or non-correlation between the two? What are the lessons learnt from CRM which can be applied to customer success? This fireside chat between two ex-veterans of CRM, now transitioned into customer success, aims to explore the above questions and cast some light onto the comparison of these 2 pillars of customer knowledge and business generation.



This webinar is sponsored by the Customer Success Association.  Learn more about the CSA at https://customersuccessassociation.com

Feb 5, 2019 10:30 AM in Eastern Time (US and Canada)

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Speakers

Jason Whitehead
CEO @Tri Tuns, LLC
Jason Whitehead is a US based customer success and software adoption leader. His company, Tri Tuns, provides training, consulting and coaching services to increase customer success and software adoption.
Sue Nabeth Moore
CEO @Success Track Enterprise
Sue Nabeth Moore is an active evangelist of customer success (CS) in Europe. As well as running her company, Success Track Enterprise providing CS strategic and operational consultancy and training services (in partnership with Tri Tuns), she also regularly organizes and contributes to CS meetups and events around Europe. Inspired by Star Trek, her company slogan is “May you succeed long and prosper!”