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Balancing Social Distancing and Global Collaboration
The COVID-19 pandemic affects us all. Now is a time to ensure business relations and communications are done right. Getting it right, however, depends on many factors, among them how well your employees communicate in an unfamiliar environment and how they are perceived by their business partners and clients.

Cameron Heffernan is Director of North America for Mach Media, a full-service agency that creates effective marketing and communications strategies for multinational companies, and Dr. Justin Velten, Co-Founder and CEO of Go Culture International, a scalable solution for expat assessment and relocation prep, are teaming up to share insights and ideas you can implement right away.

Europe and the U.S. are both “western culture”, and “first world” based on many superficial similarities, but there are actually some important underlying differences between the two. Learn how to avoid awkward, even unprofessional, interactions while working as a foreigner in the U.S., particularly during times of crisis and uncertainty. Our communication and coaching experts will share how to effectively collaborate and connect with Americans when doing business in the U.S.

Learning Outcomes

Over Here: Cultural Translation
● The New Normal: Avoiding Tone Deaf Messaging
● Ensuring Brand Relevance During Uncertain Times
● What’s Working and What Isn’t (Measurement and KPIs)

Ensuring Employee Success Abroad in 2020
● Early Career and Rerun Expats
● Personal Touch without Personal Interaction
● Global Business Post COVID-19

If you are a foreigner doing business in the U.S. and if you feel you don’t exactly know how to gauge the actions, feelings, or intentions of Americans, this webinar is for you.

● Justin Velten, PhD, President, GO CULTURE INTERNATIONAL
● Cameron Heffernan, Director, North America, MACH MEDIA

Apr 2, 2020 10:00 AM in Eastern Time (US and Canada)

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Cameron Heffernan
Director, North America @Mach Media
Cameron leads operations in North America for Mach Media, a media and marketing agency that creates inspired communications that help solve business challenges. A full-service strategic communications agency with offices in Europe and the US. Mach Media works closely with executive teams of global companies to solve their business challenges by creating inspired communications that make good companies GREAT! For four years, Cameron had the pleasure of living and working in Europe for a Fortune 500 global staffing firm, Robert Half, and the worldwide banking cooperative, SWIFT. Prior to that, Cameron was a technology journalist in northern California (PC World) and South Africa. Currently based in Washington, DC, Cameron brings his clients a combination of results-oriented communications expertise and an international profile, enabling them to promote brand engagement through a variety of channels, events and the media to a range of customers and other stakeholders.
Justin Velten
President @Go Culture International
Dr. Justin Velten is Co-Founder and CEO of Go Culture International, an online assessment and coaching program for short and long-term expats. Alongside Co-Founder Dr. Carley H. Dodd, one of the leading scholars in Intercultural Communication for the past four decades, Dr. Velten researched, developed and tested what has become the leading method of evaluating and preparing relocation candidates for success. Dr. Velten holds a Ph.D. in Intercultural Communication from Regent University, has published research manuscripts in many major academic journals, and provided consultation for both domestic and multinational organizations.