Is lead generation as important for associations and professional societies as for any other business? Absolutely! While sales funnels are not often discussed in the context of professional association memberships, if your goal is membership or event revenue growth then your members most likely go through the sales funnel – regardless of what you call it.
The great news is that while organisations in the corporate world need to grow their marketing departments in order to create engaging content to make their sales funnel work, most associations already have an abundance of valuable content and run periodic webinars. And in most cases, simply customising this content and applying existing digital marketing tools can turn this content into a powerful membership lead generation machine.
During this webinar we will:
• Go through the basic terminology of lead generation in the professional association membership context
• Provide 5 actionable items for optimising your association content so it works for growing your membership
• Overview best practices and user-friendly software for lead generation
There will be time for Q&A at the end of the session. All registrants will receive a link to the recording after the session.
This webinar will be held on Tuesday 31 August at 9.30am AEST.