Habitat Magazine is building new digital channels to engage its highly-focused audience and grow revenue. But Habitat also wants to maintain its core subscription-driven print business. It’s found success with multi-channel editorial programs that include video, online, email and print, as well as highly flexible content delivery platforms. During this evolution, it’s also learned a lot about its audience’s content preferences. And doubled its web advertising revenue, just for starters.
Carol Ott has been the Publisher and Editor-in-Chief of Habitat Magazine since founding it in 1982. She has been deeply involved in the publication's transition from a traditional print to a multi-channel B2B digital strategy. The publication's revenue model includes paid subscriptions and content sponsorships, as well as traditional advertising. Habitat targets decision-makers at the more than 8,000 residential co-ops, condos, and homeowner associations in the New York City greater metropolitan area.
Peter Keung is the Managing Director at Mugo Web. He has developed and managed complex websites for The Christian Science Monitor, Hootsuite, eWEEK, and The American Museum of Natural History. His team at Mugo Web partnered with Habitat Magazine for a site relaunch in 2016 and has since developed several new online offerings to support the publication's ongoing digital evolution.