The world has changed drastically in the last six weeks. Your brilliant marketing strategy and messaging may sound completely tone-deaf or even offensive now. We'll take a look at real-world examples of successful "advertising" from a variety of cannabis businesses, share how an iconic brand is changing its name in response to the national conversations surrounding racism and social inequity, discuss why listening may just be more important than selling right now, and why your old metrics may not apply in this new world of communication we live in.
Join us for a solid discussion of best practices in cannabis advertising and branding. We promise it'll be worth your while.
In this Committee Insights webinar, you’ll hear from members of NCIA’s Marketing & Advertising Committee including:
Laura Wilkinson Sinton
Founder & Owner
Integrated Marketing Director
Dixie Brands Inc.
Vice President, Sales & Marketing