Something big is amiss in our culture of online shopping, phone trees, and automated marketing. The human touch is nearly extinct and consumers feel more like numbers than anything else. Just like a handwritten letter stands out in a stack of impersonal mail, small business owners with stories instantly differentiate themselves in the crowded marketplace. In this talk, you'll get equipped to create your own captivating story.
· Why storytelling makes your message 100,000 times more likely to stick.
· How to identify the defining moments that make you memorable.
· Two proven storytelling strategies that prompt your target market to fall in love with you.