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From Marketing Frustration to Marketing Automation
Tuesday, 24th March 2020 at 4 pm GMT

One of the biggest challenges facing modern marketing professionals is how to get real value from Marketing Automation. Strategies, people and processes drive success, but how will you align these to make your Marketing Automation efforts a success?

Mary Wallace, Director of Marketing Technology at UBM and Atif Malik, VP Data Engineering at Informa, will take us on their journey from Marketing Frustration to Marketing Automation.

During our webinar, you will learn:

1. Tips and tricks Mary and Atif have applied to create Marketing Automation success
2. How you can use marketing automation to improve every part of the sales cycle
3. How marketing automation can align sales and marketing.

Who should attend this webinar?

• You are new to marketing automation or are considering marketing automation and want to gain insights from those who have achieved success
• You want to know how to use marketing automation to improve customer experience and grow revenue
• You believe your current marketing automation efforts are not delivering you the results you expected.

Register for your place now and learn the secrets to Marketing Automation success from two industry experts who have been there and done it.

Free to register and attend.

Mar 24, 2020 04:00 PM in London

* Required information


Mary Wallace
Director of Marketing Technology @UBM plc
Mary Wallace is the Director of Marketing Technology at UBM plc, a market-leading B2B media and events business.
Atif Malik
VP Data Engineering @Informa
Atif is VP Data Engineering at Informa and is responsible for data solution architecture and integration within Informa’s Tech/BI divisions.