Take Your Academic Library’s Marketing & Communications to the Next Level - Shared screen with speaker view
Hi everyone! Welcome to the webinar. We will start at noon. Chat window is open.
No I'm muted ;-)
can you see my chat?
ok good :)
I'm a reference specialist at Fanshawe College in Ontario - I'm a member of the library's marketing committee as the social media manager and I work with the college's marketing department
maintaining a unique brand and reaching users/students
S - pre-existing relationships we can build off of w/ other departments, relationships already exist
threat - centralization under brand (eg loss of library accounts)
one account of the entire college instead of stand alone accounts for library, message gets confused, timing
thank you Cordelia