Add Measurable Results and Value as a Strategic Advisor - Shared screen with speaker view
Please continue to use Q&A to ask any questions you may have. Here are the questions received so far:
How will AI and bots impact the IC profession?
I would like to get useful tips on a strategy approach when working with customers, vs an information distributor.
I am particularly interested in how to "measure results" Thanks.
What's the most important change in thinking you see between "information distributors" and "strategic advisors."
I am starting a new role that is more strategic than in the past. Looking forwrd to utilizing your informatino to sharpen my sword.
Question shared via Q&A: What research is the communication sources information based on? (percentage business impact)
How will we know what percentage of that business accomplishment came from communication initiatives?
Will future webinars in this series give more concrete examples of how companies have done these assessments and proven comms contribution to business performance?
We can ask that the presenter includes the examples you're requesting.
In case this is helpful for showing value...At my org, I developed an "engagement funnel" that shows how marketing is at the top of the funnel, building awareness and engagement. It's been great to be able to show success stories to show our value --- for example, we had someone who had one of our marketing emails/newsletters forwarded to them. That person then emailed us they were impressed with the newsletter and wanted to learn more about working together. That has now turned into a project bringing in $$ to the org. It helps to reinforce the value of our ongoing march of MarComm activities beyond usual statistics.
That's a great story, Cindy. Thanks for sharing. Would you be willing to share your email address in case an attendee would like more information?
Thank you very much!