Zoom Logo

Propellant Labs- Guest Speaker Robert Brill - Shared screen with speaker view
Josh Frazier
04:29
Yes. Good audio
Evan @ GhostPay Inc.
08:29
Is this all through IP?
Evan @ GhostPay Inc.
09:55
Thanks.
Josh Frazier
10:10
Yes
Roel Pasetes
10:11
yes
Josh Frazier
10:27
lol
Josh Frazier
19:09
@Amber… I just got done doing to trial advertising. I did video. Targeting was pretty good, but make sure it is directly embedded in Facebook and not brought in from a URL.
Amber Manry
29:59
Thanks @Josh! What’s the downsize of bringing it in by URL? Does it not calculate the statistics (ex: video views longer than 45 seconds) properly?
Josh Frazier
32:56
It is really about how Facebook handles the playing of videos. Native Facebook videos get autoplayed and that brings in click interest. URLs are not as easy to view and people often skip over them. It is a strategy on Facebooks part because they don’t have the opportunity to run ads.
Josh Frazier
33:54
I ran 3 different types of ads @Amber and they were interesting. I found some age groups responded to different types of ads.
Amber Manry
36:33
Thanks @Josh! Makes sense. FYI, there’s also a setting to only play video when connected to Wifi. Videos only autoplay if a user is connected to a Wifi. This saves on advertising costs.
Josh Frazier
37:20
Good tip. I actually didn’t even look at the WiFi side.
Robert Brill
38:02
FB Ad Hakcs
Robert Brill
38:14
FB Ad Hacks - Catherine Howell
Josh Frazier
38:52
So maybe we start at $25 a month :)
Robert Brill
45:49
The trade desk
Robert Brill
45:51
Mediamath
Robert Brill
45:54
Dataxu
Robert Brill
52:01
https://www.facebook.com/business/ads-guide/image/instagram-story
Robert Brill
53:40
crowdfire
Josh Frazier
58:39
Facebook actually gave me the option this weekend to post from Facebook to Instagram at no extra cost.
Robert Brill
59:46
https://www.facebook.com/brandiest/
Josh Frazier
01:21:00
We recently brought on our first partner. We compliment each other in regards to products, but are not competitors. The agreed on rate is 20% if they bring a customer.
Robert Brill
01:33:46
https://www.facebook.com/business/resources
Amber Manry
01:35:47
I think you get a dedicated rep is you spend more than 10K/month
Robert Brill
01:35:59
https://www.facebook.com/micro_site/url/?click_creative_path[0]=image&click_from_context_menu=true&country=US&destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Furl%2F%3Fhref%3D%252Fbusiness%252Fform%252Fchat%26cmsid%26creative%3Dimage%26creative_detail%26create_type%26destination_cms_id%3D681950915235881%26orig_http_referrer%3Dhttps%253A%252F%252Fwww.google.com%252F%26search_session_id&event_type=click&last_nav_impression_id=0dF1pRvlW6BwUP5u0&max_percent_page_viewed=100&max_viewport_height_px=964&max_viewport_width_px=1785&orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fresources&primary_cmsid=422313114601355&primary_content_locale=en_US&region=noam&scrolled=true&session_id=12X5mM4K7a1XUrH1g&site=fb4b&extra_data[view_type]=initial_view&extra_data[site_section]=resources&extra_data[placement]=%2Fbusiness%2Fresources&extra_data[creative_detail]=&extra_data[destination_cms_id]=681950915235881
Robert Brill
01:36:16
https://www.facebook.com/business/form/chat#
Amber Manry
01:37:36
Thank you! So helpful.
Robert Brill
01:37:43
brillmedia.co
Robert Brill
01:37:59
https://www.martechadvisor.com/articles/search-social-ads/4-key-points-to-understand-hyperlocal-advertising-and-7-bonus-use-cases-to-run-today/