Measuring the Impact & Success of a Nonprofit-Corporate Partnership
Mary Kay Gundlach
All of the above
Working with The Global Good Fund, a social entrepreneur accelerator. Currently looking for new ways to streamline the impact measurement process and how to use this data efficiently to report out impact to internal and external audiences.
100% getting data from their campaigns collected by them
I love sponge bob pasta!
Lesley, we’ll answer your question in Q&A soon or at the end! Good question!
How should a small nonprofit respond if a prospect is interested in a partnership in part to see an increase in sales of their product. Especially for small nonprofits with a small audience, expectation that a partnership will result in an increase of a company’s products is unrealistic. There are so many other factors that impact product sales.. such as how much marketing the company is doing. My question is : do you have any advice about how to respond when a partner prospect focusses on the goal of seeing increased product sales?
On the flip side of this, when it comes to prospecting for corporate sponsors, many companies view charities as organizations that are purely philanthropic, but don't understand the sponsorship/marketing benefits of supporting a charity's fundraising event. Do you have any advice on how to position your organization/event as one that has valuable assets for corporate sponsors?
Good one, Martha!
Brittany - Your panel at NYC Cause Marketing Summit sounds fascinating. I hope we have the opportunity to chat there!