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Planning & Implementing Digital Marketing for 2021 - Shared screen with speaker view
Daniel Strohl, Bennington FM
17:24
Daniel Strohl, Manager, Bennington Farmers Market
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
17:24
Andrew Graham, VTFMA, Brattleboro
Cindy, Champlain Islands FM
17:29
Cindy Walcott, Champlain Islands FM, reside in Monkton.
lara dickson
17:53
Farm Stand in Middlebury
Keri Ryan, Capital City Farmers Market
18:06
Hi everyone! Keri here - market manager, Capital City Farmers Market, Montpelier
Alex McLeod
18:28
Alex, Hartland Farmers Market in Hartland, VT
Meghan Houlihan
19:03
Meghan Houlihan, Brattleboro Farmers’ Market (summer)
cryatal gardner
19:04
Crystal Gardner Bennington Vermont Farmers Market Treasure
Ehrin Lingeman, Chelsea FM Manager
19:12
Ehrin, Chelsea Farmers Market Manager
sherry maher
23:38
Hi Everyone! Sherry Maher, Manager Brattleboro Winter Farmers Market, VTFMA Board Member
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
24:06
John Koier: Jericho Farmers Market/Board Prez Jericho, Vt
Cindy, Champlain Islands FM
27:44
Champlain Islands - Web page, Facebook, rudimentary on IG.
Meghan Houlihan
27:48
Brattleboro: website, Facebook, Instagram
Daniel Strohl, Bennington FM
27:50
website, Insta, FB, Front Porch Forum
Cindy, Champlain Islands FM
28:01
We use FP Forum as well.
Daniel Strohl, Bennington FM
28:04
also direct mail through Mailchimp
crystal gardner
28:05
Bennington Has Website, Eatfromfarm order platform, instragram and facebook front porch forum
sherry maher
28:09
Website, FB page. under used IG and never used Twitter. Also do regular email blasts
lara dickson
28:10
website, fb, IG, mailchimp
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
28:21
VTFMA has a Google listserv, a website, a public facebook page and a private facebook group, and an Instagram account
Keri Ryan, Capital City Farmers Market
28:30
Website, insta, fb, newsletter, FPF
Ehrin Lingeman, Chelsea FM Manager
28:46
chelseafarmersmarket.org, @chelseafarmersmarket (Instagram), FPF, Vital Communities Listserv, Facebook page
Ehrin Lingeman, Chelsea FM Manager
28:51
Mailchimp
Cindy, Champlain Islands FM
32:00
That is so true! I will be fully vaccinated soon, but I still feel very skittish about being out in the world!
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
33:00
Jericho Farmers Market: Website, Insta, FB, FPF
sherry maher
47:15
Like Squarespae?
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
48:21
The VTFMA website is in WIX, and I have to say that I prefer SquareSpace.
Keri Ryan, Capital City Farmers Market
49:30
Mieko built ours in Squarespace and I find it pretty user-friendly….especially considering I’m website retarded
Daniel Strohl, Bennington FM
56:35
how much is too much when it comes to hitting your email list?
sherry maher
57:56
clicking to your site? any page on your site?
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
01:02:52
agree!
Cindy, Champlain Islands FM
01:02:58
CIFM uses Squarespace. We like it.
sherry maher
01:04:54
Any tips on combating misinformation. We had a customer who searched and found an outdated listing giving our normal hours, and insisted that was what was on OUR site, which is wasn't!
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
01:07:38
I recently found a farm's outdated website as the top hit from a google search. Their new site was quite a bit further down, possibly because nobody had clicked through to it from a search.
Cindy, Champlain Islands FM
01:15:02
Can you explain why hashtags are important?
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
01:17:53
At MOFGA the social media managers have all the hashtags that go on most posts in a place where they can easily be copied and pasted into a post, which saves having to type #farmersmarket every time (for example).
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
01:19:25
The VTFMA Instagram account has a "Business takeover" feature, which I hope to use more this summer. That allows another business account to post to a different audience through another account.
sherry maher
01:20:55
Can you work on the back side of your IG from laptop or just phone? I find it challenging to do it from phone!
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
01:23:37
the easiest way to do it is through a third-party app.
Andrew Graham, VTFMA/NOFA-VT (he/him/his)
01:29:44
Can you talk a bit about things to be aware of if you have a volunteer managing your market's social media accounts?
lara dickson
01:30:12
I don’t see the Guides option on my IG page. How to initiate that?
Daniel Strohl, Bennington FM
01:31:53
How much time do you spend on marketing a single farmers market?
lara dickson
01:32:52
thank you
sherry maher
01:36:45
What's a good template for maps
Ehrin Lingeman, Chelsea FM Manager
01:39:08
Is Later a paid service?
sherry maher
01:42:21
WOW...thanks...my head is spinning!
Keri Ryan, Capital City Farmers Market
01:42:21
Thank you, Mieko! SO MUCH great info!!
sherry maher
01:44:36
I see some with a little used FB page rather than website...thoughts
Cindy, Champlain Islands FM
01:45:43
Most of our vendors use social media (which are free to use) but not a website, which has costs.
Cindy, Champlain Islands FM
01:47:12
We follow all of our vendors FB page, and we share content from their pages, when appropriate, which is an incentive for them to keep their page fresh.
Mieko Ozeki
01:50:01
mieko@radiancestudiollc.com
Cindy, Champlain Islands FM
01:50:12
Will we have access to your slide deck?
Steve Hoffman - Yell if you need me
01:51:26
Thanks Mieko!
Ehrin Lingeman, Chelsea FM Manager
01:51:35
THANK YOU!