You can read the most recent (2018) economic report for our State here - featuring the Alaska Flour company and others: https://economicimpact.google.com/reports/ak/#!?stories_activeEl=story-alaska-flour-company

GAH and Bob! Big Ray’s and Deanna! Awesome AK marketers!

More than 50% of all search queries come from mobile devices.

*Think like a USER, not the business owner.

this is already helpful. I need to add some key words

That was very helpful!

“fresh greens anchorage” … great companies in organic search, but that is about 3 scrolls down on my phone… the only one who shows up top is Full Circle, with a paid ad.

How is position in search decided? How do they weight them?

The organic algorithm includes upwards of 200+ factors and evolves multiple times a day, optimizing to the best user experience.

There are a few “officially” recognized components of organic search - one of those is “mobile speed” (how fast it loads on mobile)

we own Jumpin Junction. I need to research search terms

We rebranded and changed name. We went from being at top of list to bottom of list. How can we improve our ostion without paying?

Inmaly - I note that all of those “other companies” are also showing up with Paid search, to show at the top.

Cliff and Linda: perhaps a helpful link… https://blog.hubspot.com/marketing/rebranding-seo

Cliff and Linda (everyone as just FYI): You basically want to make sure that Google “still knows it’s you” (and that your customers do too), which requires taking some actions to mark your business information correctly. A big change like that *can* impact SEO for sure. One huge thing that is free: do what Penny is talking about right now… get your Google My Business profile updated and accurate ASAP.

if you need a real physical address, try The Boardroom https://www.theboardroomak.com

Are you SO excited (sarcasm) to learn more about the Google algorithm? … An article about how search algorithms work: https://www.google.com/search/howsearchworks/algorithms/

excellent info. thank you

Be careful about co-working spaces for local search and GMB - sometimes they are not allowed: https://www.sterlingsky.ca/are-coworking-spaces-against-the-google-my-business-guidelines/

I can't seem to get our website and Google analytics to connect

this is all super helpful, thank you!

I sent Michelle some ideas, but for others working on Google Analytics for your site, here’s the Help Center page to start on: https://support.google.com/analytics/answer/1008015?hl=en

hoarding

General post about Google trying to help small businesses where possible: https://blog.google/inside-google/company-announcements/commitment-support-small-businesses-and-crisis-response-covid-19

***Of note: It looks like there will be ad credits for businesses who have been using Google Ads since early in 2019: https://support.google.com/google-ads/answer/9803410?hl=en

Grants for ads for nonprofits: https://www.google.com/grants/

Thank you, great info!

Training tomorrow with SBDC: https://aksbdc.ecenterdirect.com/events/7476

Also: Just do WHAT YOU CAN. Try not to be overwhelmed… just see any improvement as good steps toward a better digital presence! :)

#wegotthis

Thank you for doing this presentation! Very informative!!

I look forward to seeing many of you on upcoming 1M Cup presentations! :)

Thank you. Great info today!

Bye thanks!