You can read the most recent (2018) economic report for our State here - featuring the Alaska Flour company and others: https://economicimpact.google.com/reports/ak/#!?stories_activeEl=story-alaska-flour-company
GAH and Bob! Big Ray’s and Deanna! Awesome AK marketers!
More than 50% of all search queries come from mobile devices.
*Think like a USER, not the business owner.
this is already helpful. I need to add some key words
That was very helpful!
“fresh greens anchorage” … great companies in organic search, but that is about 3 scrolls down on my phone… the only one who shows up top is Full Circle, with a paid ad.
Cliff & Linda
How is position in search decided? How do they weight them?
The organic algorithm includes upwards of 200+ factors and evolves multiple times a day, optimizing to the best user experience.
There are a few “officially” recognized components of organic search - one of those is “mobile speed” (how fast it loads on mobile)
we own Jumpin Junction. I need to research search terms
Cliff & Linda
We rebranded and changed name. We went from being at top of list to bottom of list. How can we improve our ostion without paying?
Inmaly - I note that all of those “other companies” are also showing up with Paid search, to show at the top.
Cliff and Linda: perhaps a helpful link… https://blog.hubspot.com/marketing/rebranding-seo
Cliff and Linda (everyone as just FYI): You basically want to make sure that Google “still knows it’s you” (and that your customers do too), which requires taking some actions to mark your business information correctly. A big change like that *can* impact SEO for sure. One huge thing that is free: do what Penny is talking about right now… get your Google My Business profile updated and accurate ASAP.
if you need a real physical address, try The Boardroom https://www.theboardroomak.com
Are you SO excited (sarcasm) to learn more about the Google algorithm? … An article about how search algorithms work: https://www.google.com/search/howsearchworks/algorithms/
excellent info. thank you
Be careful about co-working spaces for local search and GMB - sometimes they are not allowed: https://www.sterlingsky.ca/are-coworking-spaces-against-the-google-my-business-guidelines/
I can't seem to get our website and Google analytics to connect
this is all super helpful, thank you!
I sent Michelle some ideas, but for others working on Google Analytics for your site, here’s the Help Center page to start on: https://support.google.com/analytics/answer/1008015?hl=en
General post about Google trying to help small businesses where possible: https://blog.google/inside-google/company-announcements/commitment-support-small-businesses-and-crisis-response-covid-19
***Of note: It looks like there will be ad credits for businesses who have been using Google Ads since early in 2019: https://support.google.com/google-ads/answer/9803410?hl=en
Grants for ads for nonprofits: https://www.google.com/grants/
Thank you, great info!
Training tomorrow with SBDC: https://aksbdc.ecenterdirect.com/events/7476
Also: Just do WHAT YOU CAN. Try not to be overwhelmed… just see any improvement as good steps toward a better digital presence! :)
Thank you for doing this presentation! Very informative!!
I look forward to seeing many of you on upcoming 1M Cup presentations! :)
Thank you. Great info today!