
11:59
Hey team, as mentioned, please feel free to use the chat box for questions!

22:14
can’t hear

22:43
yes

23:31
Can hear it very softly, but I think this illustrates your point very well! A TV ad without sound on a digital platform doesn’t do much good, so you need a custom ad for the platform assuming that ppl don’t have sound

25:56
If you have questions, please feel free to use this chat box!

32:54
Was this messaging only in English? Or was there any testing on different cultural populations?

33:20
or different languages

43:11
Any tips or best practices for engaging microinfluencers?

50:04
were there any studies on the efficacy of micro influencers? I imagine many social media users were below the voting age

52:50
How do you discover micro influencers?

52:52
Thank you!

56:17
Are there any particular target markets that you found harder to reach + influence and what would be best practices to better engage them?

01:00:18
If you have any further questions, please feel free to reach out to Julia Ager at julia@sapphire-strategies.com

01:02:22
Thank you!