CensusU Digital Advertising 201 - Shared screen with speaker view
Hey team, as mentioned, please feel free to use the chat box for questions!
Can hear it very softly, but I think this illustrates your point very well! A TV ad without sound on a digital platform doesn’t do much good, so you need a custom ad for the platform assuming that ppl don’t have sound
If you have questions, please feel free to use this chat box!
Was this messaging only in English? Or was there any testing on different cultural populations?
or different languages
Any tips or best practices for engaging microinfluencers?
were there any studies on the efficacy of micro influencers? I imagine many social media users were below the voting age
How do you discover micro influencers?
Are there any particular target markets that you found harder to reach + influence and what would be best practices to better engage them?
If you have any further questions, please feel free to reach out to Julia Ager at email@example.com