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CensusU Digital Advertising 201 - Shared screen with speaker view
Tim Lim
11:59
Hey team, as mentioned, please feel free to use the chat box for questions!
Lorena Molina-Irizarry
22:14
can’t hear
Lorena Molina-Irizarry
22:43
yes
brandon
23:31
Can hear it very softly, but I think this illustrates your point very well! A TV ad without sound on a digital platform doesn’t do much good, so you need a custom ad for the platform assuming that ppl don’t have sound
Tim Lim
25:56
If you have questions, please feel free to use this chat box!
Phillip Shin
32:54
Was this messaging only in English? Or was there any testing on different cultural populations?
Phillip Shin
33:20
or different languages
Mary Tablante
43:11
Any tips or best practices for engaging microinfluencers?
Phillip Shin
50:04
were there any studies on the efficacy of micro influencers? I imagine many social media users were below the voting age
Robert Cabrera
52:50
How do you discover micro influencers?
Phillip Shin
52:52
Thank you!
Michelle
56:17
Are there any particular target markets that you found harder to reach + influence and what would be best practices to better engage them?
Tim Lim
01:00:18
If you have any further questions, please feel free to reach out to Julia Ager at julia@sapphire-strategies.com
Mary Tablante
01:02:22
Thank you!