Hey team, as mentioned, please feel free to use the chat box for questions!

can’t hear

yes

Can hear it very softly, but I think this illustrates your point very well! A TV ad without sound on a digital platform doesn’t do much good, so you need a custom ad for the platform assuming that ppl don’t have sound

If you have questions, please feel free to use this chat box!

Was this messaging only in English? Or was there any testing on different cultural populations?

or different languages

Any tips or best practices for engaging microinfluencers?

were there any studies on the efficacy of micro influencers? I imagine many social media users were below the voting age

How do you discover micro influencers?

Thank you!

Are there any particular target markets that you found harder to reach + influence and what would be best practices to better engage them?

If you have any further questions, please feel free to reach out to Julia Ager at julia@sapphire-strategies.com

Thank you!