Zoom Logo

Farming During COVID: Marketing - Shared screen with speaker view
Beth Spitler
08:09
So sorry for the delay and confusion about the correct logon link!
Beth Spitler
08:14
We’re so glad you made it
Beth Spitler
08:36
The webinar is being recorded
Seaver
08:43
Where is everyone located?I'm in Sacramento, California!
Quinn Diane Thereaux (they/them)
08:56
Portland Oregon
Dane Petersen
09:00
San Diego, CA
frances andrews
09:34
Davis, CA
Natalie Monroe
09:59
Davis, CA as well for me
Beth Spitler
10:24
Feel free to submit questions for the panelists with the Q & A feature
Beth Spitler
10:41
submit comments or resources using the chat feature
Beth Spitler
11:05
you can also send any questions about zoom in the chat feature
laura
11:25
I’m in Sebastopol
Joslyn
11:32
Employee of farm > Pennyroyal Farm, Boonville, CA - Mendocino County
Jennifer Charles-Tollerup
12:32
Davis, CA
Beth Spitler
13:10
Sarah Silva, Green Star Farm https://greenstarfarm.com/
Paige Cherny
13:18
Ukiah, CA. /waves to Pennyroyal
Megan Robertson (Johnny's Seeds)
13:32
Megan from Johnny’s here, serving growers in Northern California, Southern Oregon, Nevada, and Utah. Joining from Garberville, CA today.
Beth Spitler
14:46
Thanks for joining, Elizabeth!
Michael NMFMA
15:37
Hello I'm Mike the value chain coordinator for the New Mexico farmers Marking Association.
Beth Spitler
16:50
Thanks for joining, those that are still logging on. So sorry for the wrong link.
Beth Spitler
17:04
Current speaker: Sarah Silva, Green Star Farm https://greenstarfarm.com/
Beth Spitler
17:36
You can submit questions for the presenters through the Q & A button on the menu bar at the bottom of the zoom screen
Woody
18:48
Woody Hartlove, owner of Hartlove Farms in Harlan County, Kentucky.
Aaron Hardiman
18:53
Where do you take your animals to now that Marin Sun closed to private ranchers?
Beth Spitler
23:25
We’re going to shave 2 min off each presentation
Beth Spitler
23:29
Down to 13 min
laura
31:19
anybody else having trouble with audio?
Sarah@root64
31:44
yes
Dane Petersen
31:55
Yes, but it is getting better.
Beth Spitler
32:45
Sorry y’all. Is it sounding better now?
laura
33:02
yes
reggie knox
33:18
better now! here in Santa Cruz, CA FarmLink
Beth Spitler
33:20
We’re hearing from Cole Mazariegos-Anastassiou, Verónica Mazariegos-Anastassiou from Brisa de Año Ranch
Beth Spitler
33:53
https://www.brisaranch.com/
Beth Spitler
35:26
Here’s the mini-grants that Sarah mentioned from FACT for livestock provers: https://foodanimalconcernstrust.org/farmer-resources-covid19
Evan
42:29
Michael, you’ll be hearing momentarily from Ben about the work that CAFF is doing with exactly that aim
Sara Tiffany
42:45
From Sarah Silva: She gets products to her costumers through farm pick up (2 sites), delivery/shipping, and pick ups at designated locations around the area
Michael NMFMA
43:06
great thx
Beth Spitler
00:51:44
from Veronica and Cole: The Scandanavian model I was referring to is called “REKO Rings.” I recommend listening to a recent “Farm Small, Farm Smart” podcast (by Diego Footer) about this model. -Cole
It is a model that does not use software, but often is done via Facebook groups or simply email
Beth Spitler
53:24
From Veronica and Cole: Fresh Approach and Pie Ranch are the two non-profits we are working with. I recommend also reaching our to local county health departments.
Paige Cherny
55:05
Can you please post that farmer/buyer link in the chat?
Beth Spitler
55:47
California COVID-19 Matchmaking Doc: https://bit.ly/3dCBxfp
Beth Spitler
56:01
that’s the farmer/buyer link Ben is talking about
Beth Spitler
57:42
Reminder that we are recording this, and we’ll be sharing resources and slides with all registrants via email afterward
Beth Spitler
58:06
www.caff.org/covid19
Ben Thomas
59:30
Sorry! Accidentally sent to panelists only.
Beth Spitler
01:01:29
Keltie, Sarah says: I think Evans is better and more relevant: but maybe this one: https://youngagrarians.org/software-tools-for-small-farms/
Beth Spitler
01:02:01
We had a question about safe selling at farmers’ markets. The CA Farmers Market Alliance has this resource: https://docs.google.com/document/d/1W7IAQ5zuWqTBNg_FOEnuEHJnbptKCb_P1PFYNAJM1pw/edit. We’ll also be discussing food safety at farmers’ markets next week at our webinar.
vince trotter
01:04:48
Ag institute of Marin (AIM) made this great video for setting up farmers market booths during COVID: https://www.youtube.com/watch?v=lZxpFklJJ7U
Beth Spitler
01:05:01
Thanks, Vince
Michelle Wyler
01:05:06
Excellent source for direct marketing crash course: http://mydigitalfarmer.com/
reggie knox
01:06:39
Here’s an article with tips on safe farmers market sales from North Carolina Extension: https://growingsmallfarms.ces.ncsu.edu/2020/03/local-farmers-markets-do-their-part-to-flatten-the-curve-on-coronavirus/?fbclid=IwAR2vPVA50RVxjIb1Jv_Q3GvoX4H30-SWmpfAsz0M4Pp1WHruCoc4GZTCNS4
vince trotter
01:07:34
I’m hearing that small local cheesemakers are struggling to sell, even at packed farmers markets. if you’re trying to diversify your CSA/direct sales, consider reaching out to a dairy/cheesemaker. (resending to attendees)
Beth Spitler
01:10:23
www.caff.org/covid19
Starr Brainard
01:12:19
https://www.youngfarmers.org/wp-content/uploads/2020/03/Farm-direct-sales-software.pdf
Beth Spitler
01:13:35
re-posting: from Veronica and Cole: The Scandanavian model I was referring to is called “REKO Rings.” I recommend listening to a recent “Farm Small, Farm Smart” podcast (by Diego Footer) about this model. -Cole
It is a model that does not use software, but often is done via Facebook groups or simply email
tanyamurray
01:14:54
Oregon Tilth is hosting a webinar tomorrow at noon PST on using Lean tools to implement best practices for stopping the spread of the virus in the work place (food or farm business), keeping you/your workers and customers safe. Here is where to register/learn more. https://tilth.org/event/using-lean-tools-in-food-businesses-during-covid-19/
Quinn Diane Thereaux (they/them)
01:16:56
I think more flexible and decentralized distribution models like that make a lot of sense right now
Hester Parker
01:17:50
There is a resource from the Ecology Center to send to local policy-makers to get a farmers market reopened. We got our farmers market reopened
Sara Tiffany
01:17:53
From Kimberly: we previously sold direct to customers from our farm via pickup appointments and making an order on our website powered by Square or Stripe so that might work for some people
that was pickup directly on our farm
Quinn Diane Thereaux (they/them)
01:19:08
you can partner with community facing non-profits to get food directly to their clientele
Jennifer Sowerwine
01:19:17
Berkeley Food Network is helping to distribute food to those who need it
Quinn Diane Thereaux (they/them)
01:19:26
free food could also be distributed via farmers and market pop-ups
Quinn Diane Thereaux (they/them)
01:19:36
*farmers market
Anna Bohbot
01:19:48
Food Runners in SF and Peninsula Food Runners are taking cooked food, or ordering food from local restaurants and caterers to take to places In need. They are relying mostly on financial donations to allow them to be able to support restaurants
Quinn Diane Thereaux (they/them)
01:20:49
Focus on collective resilience in messaging, too
Beth Spitler
01:20:52
Mandela Partners is also working to prepare food and provide it to food insecure folks in the East Bay, they could be a good partner
Ellen Cavalli
01:21:06
Sonoma Family Meal is paying restaurants to produce meals for seniors & others suffering from food insecurity, partnering with local nonprofits e.g. Meals on Wheels, etc. Taking donations, have a matching grant offer from Jordan Winery ($150K)
Quinn Diane Thereaux (they/them)
01:21:07
Resilience, regeneration, recovery
Beth Spitler
01:22:46
Hi K! Yes, we’re copying the chat history and will try to add to the resources we’re sharing afterward
Evan
01:22:49
Yes, and we’ll be adding them to our existing resource page here: www.caff.org/covid19
msw
01:25:23
Federal grant opportunity for organizing CSA networks https://www.grants.gov/web/grants/view-opportunity.html?oppId=325157
vince trotter
01:25:32
San Mateo, Sonoma, Yolo, and Marin counties all have Ag Ombusmen who can help farms navigate regs related to starting CSA’s, farmstands, etc.
Quinn Diane Thereaux (they/them)
01:30:55
Great question. I believe there are still some CSAs accepting EBT in Oregon.
Michelle Wyler
01:32:47
Ecology Center can help farms become authorized to accept EBT
Woody
01:34:32
Question that doesn't pertain to this call, do we need to register for next weeks webinar and if so can you provide the link?
Ria DeBiase
01:35:28
Do you have good resources for developing SOPs to help prepare if someone in your organization gets sick?
Michelle Wyler
01:35:53
CAFF food safety page has SOP examples
Evan
01:35:59
Yes, Ria, there’s a template on CAFF’s cover resource page
Quinn Diane Thereaux (they/them)
01:36:04
Thank you again, this was very helpful and encouraging
Ria DeBiase
01:36:04
thanks
Michael NMFMA
01:36:17
Thank you to all. Look forward to next week.
Nikiko_Masumoto
01:36:29
Sending endurance to everyone!
Stephen Haupt
01:36:37
Thanks to all!!!!
Ellen Cavalli
01:36:37
Thanks to everyone for doing this!
Jamil Burns
01:37:01
thank you everyone. thank you rob for organizing. this was great to listen to as I plant
laura
01:37:24
Yep, thanks, everyone! Great info & lots of inspiration.
Woody
01:37:28
Great information, thank you
stephanie hiller
01:37:32
Thanks everyone! cheering for our family farm!! Be well.
Beth Spitler
01:37:40
Thanks everyone for spending some of your precious time with us today, and for your patience with our hiccups getting started.
Beth Spitler
01:38:40
We’ll be sharing the resources we discussed today with all registrants, and the recording of the webinar when it is ready.
msw
01:39:00
Thanks all!