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Unlockd Zoom Seminar - Emily Hodgkin from the Express hosts a Q&A - Shared screen with speaker view
Adam Purser
04:33
echo on sound
Anna Lundberg
04:52
No echo here
Ben Kaye
04:54
no echo for me
TURAN MIRZA
04:54
no echo here
annagalicz
05:03
We are good too
Lamia Walker
05:03
no echo here
TURAN MIRZA
06:42
host can mute!!
Adam Purser
06:46
sorted
Sam Waterfall
10:25
What about solving job / career problems or getting promotions and pay rises?
Anna Lundberg
11:26
3 questions come to mind for me if I can be cheeky:1. I’m a writer as well as an expert so I get confused with how best to position myself - do I do both, or do I choose one or the other in each pitch?2. Is it better to pitch one in-depth story or give 2-3 different ideas? Then how and when should we follow up when we don’t hear back?3. Would you ever take a chance on a new writer for a column or regular feature, or would you always first want to test them out on a one-off and then carry on as you said when you know it works.
Lamia Walker
11:48
Is affordable travel of interest at the moment?
TURAN MIRZA
12:34
QUESTION: mix of for both of you, if we are with a 'agency' like UNLOCK Marketing (where t&C's say to go via them) how do we get on the contacts list of people like Emily?
Natasha Berry
14:29
Do topics vary for online and print editions?
Charlotte Holdsworth
14:39
I find mags and papers ect quite clicky and there is generally no space for anyone new to get featured and emails to editors seem to get brushed aside when your contacting them as a “stranger”. You also just mentioned when you find someone you like you work with them on going, how can we get the chance when its quite a closed, click industry?
Adam Purser
14:41
Would Emily like to come on a Yoga and sailing holiday?
Anna Lundberg
17:02
Thanks very much!
Emma McElhinney
19:30
In the health, wellness and weight loss space, it seems like the more ‘sensationalist’ quick fix diets get covered by experts I.e why you should do Keto, how can people who don’t use a fad approach stand out
Natasha Berry
19:53
Which topics or demographics do better online?
TURAN MIRZA
26:36
QUESTION: Emily, how should we 'catch you're eye' - is it a quirky subject line, or do you read the submission before you decide? or other?
Adam Purser
28:51
either
Kathryn Lord
29:00
Is it worth sending my books or offering my service for free?
Lamia Walker
29:55
What makes picking up the pitch easier for a journalist? What are the top 3 elements of a pitch from your perspective?
TURAN MIRZA
30:44
Lamia - that's my question but better put 😊
Charlotte Holdsworth
31:45
Is there a way we can keep ahead of whats a popular topic within our specialist area i.e beauty so we can pitch something super relevant instead of stabbing in the dark. You mentioned checking google searches, is this something you would suggest we do when pitching ideas/articles?
TURAN MIRZA
35:20
QUESTION - if you get something you like but it's not fit for what you are looking for on the day, do you file it or bin it? i.e. if I re-send out an article I've sent before is that an insult (as you seen it before - as you now see me as lazy for re-sending same) or handy for you to be reminded of that article?
Adam Purser
36:06
Hi Emily xxx this is yyy
TURAN MIRZA
43:50
QUESTION: you say if you like the idea but want to go back to them and say "could you do this instead" does that still work via an agency?
Dean Hill
43:53
You've talked about headlines but is there good technique in eMail subject lines to catch your attention and get our content noticed?
TURAN MIRZA
47:24
Thought Emily would have hi-tech tools beyond Google Trends and answer the public - would love a talk on how she uses them 😁
TURAN MIRZA
50:30
Clearly an expert, enjoying this talk - don't leave lifestyle, as a hypnotist this is my area :-)
Lamia Walker
51:07
What is hot and coming up right now?
graham jaggers
51:28
WORDLE?
graham jaggers
52:06
Donkey
Natasha Berry
53:13
Is there an appetite for B2B tech stories?
graham jaggers
53:19
wordle is more logic than english
TURAN MIRZA
54:29
QUESTION: as a lifestyle person - do you see hypnosis (my niche) as 'woo-woo spooky' or (as it is now) scientifically proven? The real question is do you touch it or run away from it? I know it's a marmite thing for many.
Alex Mellor-Brook
56:22
Would you say that you need to up your spec on Social media to get noticed in press?
Charlotte Holdsworth
56:58
Just want to say there are some really cool businesses at unlocked, would it work to pair up with a relevant business at unlocked to pitch something? Or would this be a lengthy procedure to arrange?
TURAN MIRZA
57:17
Check out my video on YouTube of my client who lost 3st9
Natasha Berry
58:25
Thanks Emily And Jordan, very informative and helpful!
TURAN MIRZA
58:53
Yes - this has been fab 👍
Lamia Walker
59:28
Brilliant session - thanks to Emily and all in the group. Great questions and fabulous answers :)
Adam Purser
59:38
Thanks Jordan and Emily, thanks for a great chat, I found it very helpful.
Alex Mellor-Brook
59:53
Thank you so much. Great session!!
Yvette Reinfor
59:54
Thank you. It was fab.
Jane Peyton
59:57
Thank you SO much to Emily and Jordan!
Charlotte Holdsworth
59:58
Thanks guys, really helpful ♥️
Rina Hall
01:00:30
Thank you that was so helpful
Karen Bradley
01:00:34
Thank you. Very helpful 🤩
Maria Bailey
01:00:55
Thank you for organising, so insightful and helpful. Thank you Emily for your time.
Ben Kaye
01:01:08
Thanks a lot! Interesting stuff