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Seller Roundtable: Being a Brand Owner on Amazon - Shared screen with speaker view
Ruihong - Amazon Seller Ambassador
14:17
hi everyone
Jennifer Wee
14:44
yes
Amjith Ali
14:45
yes
Mangaleswary R Vimalanathan
14:45
yes
Lai Lian Ng
14:45
yes
Shilpa Sharma Sharma
14:46
yes
Amazon Seller Ambassador
14:46
Yes!
Chee Boo Teng
14:46
yes
Eaugene Eau
14:47
yes
Glenniedel Terania
14:49
YES
Vijhna
14:52
yes
Gregory Tay
14:56
Yes
Lawrence Goh
18:15
Hi would be great to know where they are from
Andrew Lam
20:51
I am trying to register a brand now. It need to be registered through USA lawyer if I wanna sell in Amazon in USA?
Vivien Cha 谢文慧
23:37
How can I sell my food products to other countries?
Leong Lim
23:42
https://www.namecheckr.com/
Amazon Seller Ambassador
24:08
Thanks for sharing Leong!
Hector Managey
24:57
I am also trying to register a brand name. Does a brand name registered with Amazon restricted to only one section for example "Home and garden" or " Health and Household" Can a brand name be used generally.
Leong Lim
25:36
USPTO recognises how many classes you list. The more you list the more expensive it gets.
Jane Chan
26:21
Do you recommend using one’s own name as part of the brand name?
Leong Lim
28:18
Do you agree that Amazon is trying to get as many sellers to be brand registered in the future?
Lai Lian Ng
29:09
Hi, I am currently a reseller and looking to do private label with my own brand. Would like to know do you start with a category first or do you find profitable products to sell first before you decide on the category for your brand? notice that Amazon today is very different from a few years back when it has become increasingly competitive to start your own brand.
Jane Chan
30:44
Thanks!
Lawrence Goh
32:25
Is there a retriction in amazon where the product coming from. Some product really sulk in some platform
Leong Lim
35:05
Thanks Modi. I agree. There are alot of blackhat activity and AMZ seems to protect brand registry foremost.
Leong Lim
36:01
Once you get a USPTO registration number, you can get your Brand Registry in less than 2 months.
Sze Koon Yam
36:39
how much the cost to register a brand through Amazon ?
Debbie - Amazon Seller Ambassador
37:51
https://brandservices.amazon.com/brandregistry/eligibility
Chee Boo Teng
37:55
Each TM for a brand is only for 1 category right?
Modi - Amazon Seller Ambassador
37:58
There’s no cost for brand registry on Amazon
Kong Kwokhon
39:30
Is there an Amazon IP Acelerator trademark & brand registry that will cover say major 10 Amazon marketplace instead of just US Amazon??
Debbie - Amazon Seller Ambassador
40:00
@chee brand trademarks are not related to the category you sell in. if you need to sell in different categories, you can get approval for them from amazon if they are gated. and use the same trademarked brand throughout
Debbie - Amazon Seller Ambassador
41:04
@kong any trademark you register, as long as they are issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, the United Kingdom, Sweden, Poland, the European Union, and the United Arab Emirates, can be used on brand registry in any marketplace
Debbie - Amazon Seller Ambassador
41:24
meant - 1 trademark can be used in any amazon marketplace
Hector Managey
41:49
Thanks
hue kian
42:40
@debbie - when you switch to your branding, did u have to rebuild your listing or just simply "replace"?
Debbie - Amazon Seller Ambassador
43:38
@hue i just changed it. as long as you continue using the same ASINs, you can change the brand
hue kian
43:55
Thanks Debbie :)
Debbie - Amazon Seller Ambassador
44:22
my pleasure
Shilpa Sharma Sharma
46:03
We have a Brand, we are approved by Amazon. We have not figured out the next step. We want to be on Amazon Fresh but its not easy to find that information. Is it possible to get any details.
Jennifer Wee
46:48
do we need to register a company with ACRA?
Leong Lim
47:31
No, you can own the trademark as an individual.
Leong Lim
48:42
However, if you shift your residence address, you need to inform USPTO. :)
Raymond Seetoh
49:49
If I have a trademark application with IPOS (published), how soon can Amazon Brand Registry approve my brand?
Chee Boo Teng
51:41
Thanks Debbie. What do you mean by "if they are gated"? Can you please elaborate."
Debbie - Amazon Seller Ambassador
52:44
@chee gated refers to categories that require approval for you to list: https://sellercentral.amazon.com/gp/help/external/G200333160?language=en_US
Amjith Ali
52:54
Ali here - How do you chose a product to sell and how do you know before hand that the product has a market and will sell goodDo you choose some non branded product and brand it yourself to sellFor eg IT hardware like notebooks are already branded and its very difficult to sell to US or Europe market as prices there are lower than in Asia so it will be difficult to sell there
Raymond Seetoh
53:14
Can I start selling under my own brand before Amazon Brand Registry approves my Brand?
Debbie - Amazon Seller Ambassador
53:27
ungated categories are those that don’t need prior approval, you can just list your products there immediately
Raymond Seetoh
54:11
Thanks
Leong Lim
55:03
GTIN Exemption
Chee Boo Teng
58:16
Thanks Debbie. So, If I TM 1 brand then I can list products that span different categories into that single brand right?
Debbie - Amazon Seller Ambassador
58:45
@chee correct.
Chee Boo Teng
59:08
Thank you
Kong Kwokhon
01:01:28
Hi, does Chee boon also mean 1 TM 1 Brand is able to cover variants categories not just various products under 1 category. Please clarify. Thanks
Kong Kwokhon
01:01:48
I mean various categories
Debbie - Amazon Seller Ambassador
01:02:39
@chee this only applies within amazon. outside amazon, if you sell products that are not legally covered by the trademark class(Es) you paid for, then that’s not got practice
Kong Kwokhon
01:07:05
Very clear now. Many thanks Debbie
Chee Boo Teng
01:07:22
Thank you Debbie
Leong Lim
01:07:26
If you are not covered in that Class, it means you are not that protected. The more Class you cover, the better protection you get.
Leong Lim
01:07:48
Thats what my lawyer told me at least.
Leong Lim
01:10:11
Use Helium 10 lah
Leong Lim
01:13:30
Time is up. hehe
Leong Lim
01:13:53
Thanks guys.
Chee Boo Teng
01:13:58
Thank you to you all the ambassadors.
hue kian
01:14:01
thank you everyone!!