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Get Stuff Done - write your enews or email update - Shared screen with speaker view
Joanne
08:41
Hiya all needing to not be seen today. Am totally present though
Mia
08:57
Swipe sideways Kathy- It will bring you back to meeting
Di
09:06
Hi everyone and thanks Wendy
Gillian
09:50
No
Mia
09:51
No I am not
Evelyn
09:55
No
Di
09:55
No not yet but would love to be able to
Penny Tonkin
09:56
No
Karen Miller
09:56
No
Aimee Snowden
09:58
Yes
Jane Cursaro
10:01
No
Kirsty
10:04
yes
Joanne
10:11
yes
Meg
10:12
not yet!
Hamideh Iraj
10:17
Yes. in the educational context not biz context.
Kirsty
10:42
agencies referring clients and clients
Evelyn
10:46
small business owners
Karen Miller
10:51
Seniorpreneurs
Hamideh Iraj
10:59
uni students
Joanne
11:17
mental health - wellbeing - laughter
Mia
11:24
Females late 40s-50s
Kat Milner
11:31
Solopreneurs - specifically Coaches, Consultants, and Healers. :)
Jane Cursaro
11:33
parents /plan managers of ndis clients,
Meg
11:33
clients former and potential (family law and estate planning)
Penny Tonkin
11:36
Mums who are feeling overloaded
Martin Davies
11:41
film makers
Wendy Perry
11:42
people who want to explore business ideas, also startups, scaleups, small businesses, government, employment service providers, employers
Di
11:45
We are tour operators so we'd be targeting any people aged 18+ Not really restricted to any demographic
Valeria Alonso
11:45
Parents/ educators/ teachers
Aimee Snowden
11:51
Currently sending three (different businesses/organisations); small businesses who joined an online marketplace, startups in NE Victoria, and agricultural shows in NSW.
Robyne Greer
13:13
3 different audiences - spiritual growth, business/orgs/ friends and family
Robyne Greer
14:39
actually 4. Promoting my book and programs
Kat Milner
15:29
MailChiimmp
Kirsty
15:29
mailchimp
Mia
15:29
Mail chimp
Evelyn
15:30
Mailchimp
Joanne
15:32
mailchimp
Suzanne Phillips
15:36
mailchimp
Penny Tonkin
15:38
Mailerlite
Wendy Perry
15:38
icontact
Valeria Alonso
15:38
mailchip
Meg
15:39
mailchimp
Aimee Snowden
15:40
MailChimp
Di
15:41
nothing as yet but will be guided by those that know
Martin Davies
15:50
nothing yet
Jane Cursaro
15:52
nothing yet
Robyne Greer
15:58
Not at the moment. Hoping to get some insight whaich way to go
Mia
16:12
36K wow!!! That's fantastic
Wendy Perry
16:20
databases and lists?
Mia
16:23
No list :-(
Meg
16:26
we have a CRM built into our practice management system
Penny Tonkin
16:31
Excel spreadsheet
Valeria Alonso
16:32
3oo subscribers
Kirsty
16:33
No list :( Working on this
Martin Davies
16:35
none
Robyne Greer
16:36
excel
Jane Cursaro
17:02
word doc
Evelyn
17:08
Yes - I have list within Mailchimp - from networking, clients, past local govt contacts
Aimee Snowden
17:09
Event and website subscriber for two, the other is a determined list.
Di
17:23
I think we have email contacts for all previous guests who have travelled with us. We may be able to tap into some lists for businesses we work with.
Suzanne Phillips
17:38
I used to try collect lists from market stalls, but it only happened when they got discount. Then I use from there Mailchimp.
Kat Milner
18:39
any suggestions on what CRM to use?
Penny Tonkin
18:47
Monthly
Kat Milner
18:50
No more frequently than weekly
Suzanne Phillips
18:52
Maybe 1x a month
Valeria Alonso
18:57
Monthly
Hamideh Iraj
18:58
Once or twice a week
Di
19:02
Once a week?
Evelyn
19:06
Once a month on a whole, however more frequently if there is news from the Fair Work Commission on legislative updates
Joanne
19:07
monthly
Mia
19:12
monthly
Martin Davies
19:14
quarterly
Aimee Snowden
19:15
Currently we schedule for fortnightly. But could do more regularly.
Wendy Perry
19:15
Monthly, ramped up to weekly and fortnightly over isolation times
Robyne Greer
19:17
depends. some on newletter or quote of the day so dayly/monthly
Jane Cursaro
19:25
monthly or fortnightly, not sure , ?
Kat Milner
19:57
makes sense to contact more frequently when there are events
Kathy Guerin
20:10
brand new & haven't done email or data base. mail chimp etc
Kat Milner
20:11
Tuesday morning approx. 9.30am
Aimee Snowden
20:16
Early in the week. And early in the day.
Mia
20:17
Great question- never thought about it
Valeria Alonso
20:18
Tuesday 9.00 am
Suzanne Phillips
20:25
When I har market stalls it was a few days before the weekend.
Wendy Perry
20:39
Tuesday at 10.00 am usually, maybe Friday to lead into the weekend
Danielle daniellearkit@gmail.com
20:42
Tuesday 9am ish
Di
20:49
Possibly evenings around 7.30-8.00pm?
Jane Cursaro
20:53
Monday 9am
Penny Tonkin
20:54
Tuesday 7pm but I really have no idea
Evelyn
20:54
Probably Tuesday morning - say around 9am.
Martin Davies
20:56
midday weds
Karen Miller
21:04
Mondays around 11am from survey results to prospects
Danielle daniellearkit@gmail.com
21:22
Yep that’s what the studies say
Mia
21:46
Great to know that. Thank you for sharing
Aimee Snowden
21:59
That's a great insight!
Danielle daniellearkit@gmail.com
22:14
My audience is also online on Sunday afternoons
Danielle daniellearkit@gmail.com
22:24
So Sunday afternoons work well for mumpreneurs
Danielle daniellearkit@gmail.com
25:26
I do it around the other way. Social media first and write blogs first and then I release those to the emails
Wendy Perry
26:59
What do you want the reader to do?
Penny Tonkin
26:59
Book a session
Hamideh Iraj
27:00
engagement with learning resources
Joanne
27:04
become paying clients
Suzanne Phillips
27:07
To buy designs
Kat Milner
27:07
To either reach out to me to contract for a service or to refer me to someone who can use my service.
Jane Cursaro
27:09
book a session
Meg
27:12
forward it on to people they know think relevant, keep us top of mind
Aimee Snowden
27:13
To take action - apply for opportunities, attend events, look at resources, upskill etc
Martin Davies
27:20
keep profile visible
Wendy Perry
27:24
Come to events, book a session, reach out for a chat, watch a video, read a blog
Evelyn
27:35
engagement by becoming paying clients, sharing information/building knowledge
Di
27:36
want the reader to be engaged, interested in what we do, how we do it and where we go. to talk about us and become customers
Robyne Greer
27:48
1. join a group
Robyne Greer
27:55
2. buy the book
Karen Miller
27:57
To book into a workshop
Robyne Greer
28:00
share their experience
Robyne Greer
28:03
come to events
Valeria Alonso
28:04
get in contact and enquire
Danielle daniellearkit@gmail.com
28:40
Goals for my email: 1-enrol in an online program or join a membership course (paid); 2-join my Facebook group so they get notified on things
Danielle daniellearkit@gmail.com
29:17
My other goal is to deliver them HIGH VALUE content … so that’s why I link the social posts in there for them to read.
Di
30:21
sorry wendy, shared space
Wendy Perry
32:40
Hi there
Kat Milner
33:10
I use mail merge, so it's Hello FName
Karen Miller
33:12
Hello,
Aimee Snowden
33:16
Good Morning [Name],
Danielle daniellearkit@gmail.com
33:16
I make my greeting different every time
Karen Miller
33:22
I hope you are well enjoying your day
Kat Milner
33:25
I hope this finds you well and prosperous.
Suzanne Phillips
33:26
It depends if I’m being formal. Dear … or Hi ….
Martin Davies
33:32
I’m not sure
Di
34:25
just as a joke.... COVID19 Update... lol
Martin Davies
34:57
how to leverage the power f garage band for songs and soundtracks
Danielle daniellearkit@gmail.com
34:57
For me: BIG PROMISE, then 3 bullet points about the BIG PROMISE, then a Call to Action, and a story alongside it supporting what I’m telling them
Kat Milner
35:17
Customer pain point, BIG promise
Valeria Alonso
36:30
intro - whats happening.. whats new in store - latest news ect
Karen Miller
36:36
I bring up questions that people have been asking as part of my intro
Mia
37:19
BIG promise has come up a couple of times. Curious what this is @Damielle @Kat
Kat Milner
37:44
@Mia - to me, it is an answer to their pain point, that can make a real difference for them.
Mia
38:24
Thank you Kat
Wendy Perry
38:37
Hi thereIntro paragraph and connection with youBlogEventsHints and tipsInterest/story/exampleInfo/project updatesPodcastSign off/call to action
Wendy Perry
39:00
email signature
Karen Miller
39:00
I bring up questions that people have been asking as an intro for the rationale for the email, as a way of connecting to people who have the same question
Wendy Perry
39:06
Optional Ps
Mia
40:28
Wow!
Joanne
40:41
what do you put in PS
Kirsty
40:47
Apologies I am getting pulled away. Has been very interesting. Thank you
Kat Milner
42:59
I have to step away. Thank you Wendy, for another very useful webinar.
Gillian
44:12
Thank you everyone, sorry I have to go. I look forward to watching the recording
Danielle daniellearkit@gmail.com
44:25
I’m writing not typing haha
Evelyn
44:28
Given more many of us this will be our first e-news, would the intro be slightly different for the first one?
Danielle daniellearkit@gmail.com
44:38
But that’s what works for my creative process, haha.
Mia
46:51
Good question @Evelyn. Im in the same position and wondering if we might have a 'thank you for subscribing / welcome' email first?
Penny Tonkin
48:00
Would you putt a testimonial in a newsletter?
Danielle daniellearkit@gmail.com
48:37
Hey Mia. My thoughts on that would be it depends on how long they’ve been on your list. If they are new, sure. But if not then I’d tend to just send more general email.
Mia
50:10
Thanks Danielle. That makes sense
Danielle daniellearkit@gmail.com
50:19
Put unsubscribe right down the bottom. I get very low unsubscribe rates but that’s because I give high value content each and every time.
Danielle daniellearkit@gmail.com
50:38
(What Wendy said) haha
Hamideh Iraj
51:00
what is PPS?
Kathy Guerin
52:00
for a first email ( time consuming) could you " personalise each one"!??
Di
52:21
post script
Danielle daniellearkit@gmail.com
52:35
Kathy do you use an automated email system, like Mailchimp?
Kathy Guerin
55:26
I've heard of a plate smashing place
Kathy Guerin
56:40
thanks Mia. I'm just reading chat messages. on my phone
Danielle daniellearkit@gmail.com
56:55
#whatshesaid … I use an “email nurture sequence” for my marketing purposes for those who have just joined, and I use the “regular email newsletter” for those who have gone through the sequence already and haven’t bought, or who are already clients.
Mia
57:01
Email sounds relevant/timely Wendy
Wendy Perry
58:11
EventsList the events – in date order from the next one to leastMeeting Place MC – book in for 1 on 1 sessionsBlog/hints and tipsSign off/call to actionPS.Email signature
Jane Cursaro
58:22
do you talk about past events?
Wendy Perry
59:48
Hi thereIntro paragraph and connection with youAs things open up you might be wondering when we’ll get back to networking and starting to see each other face to face again. And over the past few months it has been a great time to try out lots of sessions online, connecting with you from your location and with people from all around the world. Getting together, with safe social distancing is now on the cards and this email includes a number of opportunities for face to face and online events including a really cool networking session to reconnect and smash your goals.EventsList the events – in date order from the next one to leastPast events – webinar recordingsMeeting Place MV – book in for 1 on 1 sessionsBlog/hints and tips – how to write an enews and email updateSign off/call to actionPS.Email signature
Kathy Guerin
01:00:35
I do
Aimee Snowden
01:00:45
Yes, we do.
Di
01:00:47
yes either events or posts that are relevant to our business
Danielle daniellearkit@gmail.com
01:02:39
Podcast launch date for me is 2021
Mia
01:03:14
Wendy- would you post the blog that you have in your email on your website blog as well?
Kathy Guerin
01:03:19
looking forward to face to face or tour to Kangaroo Island
Kathy Guerin
01:04:16
post covid update
Danielle daniellearkit@gmail.com
01:04:33
Subject line: {Name}, Get back your time.
Mia
01:04:45
Ah! thanks Wendy. Great point
Evelyn
01:05:14
for me I was going to use my tag line "making HR easier"
Kathy Guerin
01:05:28
subject. post covid freeing of restrictions
Danielle daniellearkit@gmail.com
01:05:29
Oooh I like that Evelyn
Wendy Perry
01:05:33
Restarting up your networking - smashing your goals
Suzanne Phillips
01:05:39
I’m not sure as I’m mentioning new designs, 1 booked in Xmas market and plastic free July
Danielle daniellearkit@gmail.com
01:06:07
Kathy, what about “Freedom at last” …. Lol hahahaa!!!! I feel ya, just out of quarantine yesterday
Karen Miller
01:06:27
designing your life around your business, not the other way around
Hamideh Iraj
01:06:40
Using action words in subject line
Suzanne Phillips
01:06:49
What about emojis on the email subject line? Is that too spammy?
Danielle daniellearkit@gmail.com
01:06:57
I think it depends on the target market… I have a lot of USA target market and they are nowhere near being released from restrictions I realised… so I’m still marketing to them the way I was to SA two months ago
Mia
01:07:02
Does anyone do A/B testing to see what gets opened?
Danielle daniellearkit@gmail.com
01:07:08
Emojis - depends on your market
Danielle daniellearkit@gmail.com
01:07:36
Mia - I do A/B testing…
Kathy Guerin
01:07:37
is that like a poll on Instagram?
Kathy Guerin
01:07:56
e.g. short hair or long
Jane Cursaro
01:07:58
How to regulate emotions using art making
Mia
01:08:12
If my accountant send an emoji Id find it odd. If my girlfriend sent it, I wouldn't mind. Guess it depends on contect Suzanne
Danielle daniellearkit@gmail.com
01:08:19
Kathy, no. You send two different email newsletters out and see which one people respond to the most.
Mia
01:08:23
*context
Karen Miller
01:08:34
Thanks Wendy - I have to leave as I have another meeting now. I appreciate everything. Thank you.
Kathy Guerin
01:08:35
thankyou
Danielle daniellearkit@gmail.com
01:09:20
My CTA: Click the link to book the free challenge
Danielle daniellearkit@gmail.com
01:09:31
CTA: Book a free consultation with me
Mia
01:09:35
Bye Karen
Suzanne Phillips
01:10:11
It was great to see your face too thanks Wendy! :D
Di
01:10:41
Just want to say thanks Wendy, joining you in these webinars has been really enjoyable and extremely helpful. It's all been by steps for me but well worthwhile. Thanks again.
Di
01:10:55
'baby' steps
Joanne
01:11:28
gratitude all see you all next time
Suzanne Phillips
01:12:04
I get carried away with images i my newsletter too.
Suzanne Phillips
01:12:12
and recipes etc
Danielle daniellearkit@gmail.com
01:12:32
Definitely test rates with images.
Mia
01:12:48
Thanks Wendy and everyone for sharing. Always grateful for these valuable sessions
Danielle daniellearkit@gmail.com
01:12:51
I NEVER use images in my initial email nurture sequences, because then the delivery rate goes up.
Kathy Guerin
01:13:07
big clear font excellent
Danielle daniellearkit@gmail.com
01:13:08
But in my monthly newsletter (established clients) I do.
Suzanne Phillips
01:13:21
Thanks Wendy and everyone!
Hamideh Iraj
01:13:21
Thank you Wendy and everyone!
Danielle daniellearkit@gmail.com
01:13:23
Thanks Wendy. Cheers.
Valeria Alonso
01:13:28
Thanks
Jane Cursaro
01:13:45
Thanks Wendy,
Danielle daniellearkit@gmail.com
01:13:46
See ya next week
Kathy Guerin
01:13:49
bye