A Great Artistic Program Isn’t Enough: Rethinking Our Approach to the Patron Experience - Shared screen with speaker view
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This is most likely a bigger question. I am really trying to figure out how to capture and engage attendees to free events, where there is no need to buy a ticket give over contact info. Would crowd engage be a good tool?
Something that was not mentioned was the post-performance experience. People want/need to talk with others about the performance they have just seen so having easy access to places where they can gather for a formal or informal opportunity to chat with each other, with the artists and with staff are important for fulfilling an audience need.