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Get Stuff Done - Write your Media Release - Shared screen with speaker view
Sharon Boath
11:08
Hi everyone! :-)
Kat - CYC
11:14
i do have my outfit picked out! fingers crossed i win 🤪
Wendy Perry
15:00
I still have to get my outfit organised
Wendy Perry
18:43
has anyone had a media or press release taken up before?
Wendy Perry
18:52
and where did it get published?
Fotini Koutlakis
19:17
not yet
Steve Grealy
19:19
Yes. Today Tonight story
Sharon - Efficient Small Business Solutions
19:36
I've had a Sunday Profile for my business placed on the Fleurieu App
Steve Grealy
19:36
yes
Kat - CYC
19:40
i got an interview on 5aa from one
John Kuhn
20:56
Will we be able to get copies of these slides
Susan Knapp
24:59
Thanks Audrey
Susan Knapp
26:23
I had an article printed in The Advertiser after doing Marks course.
Vasso Fessas, Executive Coach
27:29
I love that! You are magic with words Mark.
Wendy Perry
29:29
Yes I'll ask Mark about sharing these resources, thanks
Wendy Perry
29:52
Do you have any headlines that you are working on? Or ideas?
Sabina Zeynalova
30:20
Our press release got published in Fresh Plaza and FruitNet. We got featured in the Startup Daily Show, as well as getting the story out today on ABC Country Hour speaking about how AI can be used to reduce food waste.
Vasso Fessas, Executive Coach
32:11
Congrats Sabina! I am interested in learning more, will check it out.
Sabina Zeynalova
34:34
Thanks Vasso, feel free to reach out to me on LinkedIn, always happy to chat - https://www.linkedin.com/in/sabina-zeynalova/
Desiree
37:24
How do you know where to send the media release to? In way of department etc.?
Steve Grealy
42:09
if you have never done a media release but your product is already out there . . . can you call your RP a 'new product launch'?
John Kuhn
45:20
I see a few m people here I haven't met before. I'm John Kuhn I build websites and focus on digital integrations. If anyone wants to connect https://www.linkedin.com/in/john-kuhn-5495262b/
Steve Grealy
50:15
PR
Steve Grealy
50:25
thanks
Korneliya Somuncic
51:17
If your client has had previous negative PR, how would go about structuring a media release that makes it more likely to be picked up by the news?
Steve Grealy
51:53
www.speedominder.com
Vasso Fessas, Executive Coach
53:21
Mark thanks for making it clear how to structure a media release - and the key / critical components. You have also demonstrated the value in engaging experts - like you.
John Kuhn
54:02
Great app which adds the functionality that modern cars have but this will work with any car.
Desiree
54:15
Steve - there are cars that have it in-built...e.g. bmw
Steve Grealy
54:53
late model cars have some of my features
Steve Grealy
56:08
Co-pilot
Steve Grealy
56:17
drivers road safety app
Steve Grealy
56:56
"The only way to beat the cameras is to stay under the limit" - Steve Grealy
Fotini Koutlakis
57:48
local angle might be good too ie...long country road drives in SA
Steve Grealy
58:20
thanks
Steve Grealy
58:23
to everyone
Steve Grealy
01:01:25
also works with the phone locked in your pocket... like for motor cycle riders
Steve Grealy
01:01:45
thanks John
John Kuhn
01:05:38
Pilko will talk to just about anyone
Vasso Fessas, Executive Coach
01:05:46
thank you for an excellent session - got to go
Sabina Zeynalova
01:06:09
Is it better to write headlines as questions or statements?We are working on an article to contribute to an industry magazine and the headline we came up with is “How digital marketplaces can help growers get instantaneous market signals to make better decisions”Also, how many press releases tends to be a good number ahead of launch?
Fotini Koutlakis
01:08:46
perfect! thanks
Sabina Zeynalova
01:08:46
We’ve also found LinkedIn to be a useful channel in getting in touch with journalists.
Elizabeth Jilbert
01:08:57
Would you send a Media release as a PDF or Word Document?
Wendy Perry
01:10:22
Elizabeth the template is usually in word not pdf so it is easy to cut and paste for the journo etc
Fotini Koutlakis
01:10:22
revolutionise
Abbie Allen
01:10:55
How growers can now get instant information to make better decisions using AI
Desiree
01:11:27
Use AI to reduce food waste
Wendy Perry
01:11:36
Great suggestions everyone
John Kuhn
01:12:07
AI
Steve Grealy
01:12:57
thats a good 're-spin' Mark
John Kuhn
01:13:32
"Adelaides AI Queen set to reduce food waste"
Wendy Perry
01:13:55
oops I got it wrong :)
Elizabeth Jilbert
01:14:21
Thank you Mark and Wendy
Steve Grealy
01:14:23
A PDF cannot be miss-represented
Audrey MULIVA
01:14:26
Hyperlink ?
John Kuhn
01:14:42
Word Documents can give false positives as Spam and Virus alerts.
Fotini Koutlakis
01:16:50
Thank you both for your time and invaluable information. Much appreciated. Bye everyone.
Desiree
01:16:55
Thank you Wendy and Mark. It was really informative...
Sharon - Efficient Small Business Solutions
01:17:00
Thanks Mark & Wendy
Steve Grealy
01:17:01
thanks Mark and Wendy
Chris Pitcher
01:17:03
Thankyou
Wendy Hall
01:17:04
Thank you so much Mark & Wendy
Audrey MULIVA
01:17:07
THANK YOU greatly Mark
Suzanne Phillips
01:17:11
Thank you Wendy and Mark!
Desak Yoni
01:17:15
thank you Mark & Wendy
D M
01:17:19
Thanks Mark & Wendy
Korneliya Somuncic
01:17:22
Thank you Wendy and Mark :)