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Bounce Back 21 Small Business Resiliency Webinar Series - Marketing Your Business - Shared screen with speaker view
Stephaniee Matthews
24:33
Hello everyone
Dark Light Portrait Studios
25:09
Jessica with Dark Light Portrait Studios based i Tampa. I am here because I am always looking for marketing info and always hoping to get new ideas for things that could work
Carol Minor
25:12
As a reminder, please mute your audio
La Margarita dè Margarita
25:14
Hello everyone, I am Margarita Chapman - Cricket’s Whisper Café
Becca P
25:18
Rebecca Paris, Porteolas, Inc.; hear to learn, become of aware of things that may not be on my radar - as I'm a newly established biz
chelsea pittman
25:42
My name is Chelsea Pittman. I own Chelsea Q Creations which is a vinyl decal, home décor and gifts online shop
Reina De jesus
25:55
Reina De JesusEasy LegalOnline marketing strategies
Stephaniee Matthews
26:52
Stephaniee Matthews, KISS NOTARY AND BUSINESS SERVICES. I AM HOPING TO LEARN MORE ABOUT MARKETING STRATEGIES. i.e. social media, networking.
Shavon Filmore
28:08
Hi everyone I'm Shavon Filmore owner of Envii Jewelry Company. I am hoping to learn new way of marketing to customers and finding my target customer.
Becca P
29:02
(above), I meant *here, not 'hear'
Navin Veerapa
29:41
Hi: Navin Veerapa: I am a Manager Consulting Outreach - Entrepreneur Services- Department of Economic Development - Hillsborough County. Here to help / Email: veerapak@hillsboroughcounty.org
Jason Crawford
38:53
if you want to give me help capabilities I can help mute
Jason Crawford
38:55
Danielle Sweet
David Garza-Manahan / ECC
40:58
As a reminder, please stay muted while panelist are speaking. Thank you
Navin Veerapa
52:17
For a SME: Culture can be created out of founders’ personal/business story. Values can be identified form these…and transmitted to new employees..Then naturally the story and value set will grow…
Becca P
01:03:11
not only shipping, but Amazon also expands offering (inclusion in subscription pricing) to include digital media - music, shows,...
Jason Crawford
01:06:20
good point
Honest Equity
01:12:16
Thank you so much for the Gems
Jason Crawford
01:12:31
Absolutely! If there
Jason Crawford
01:12:40
If there's a specific question, please feel free to ask!
Becca P
01:17:07
that's not what I understood him to say
Honest Equity
01:17:11
Question: What software, tools, and resources should small businesses consider conducting market research?
Becca P
01:17:36
I understood him to say "those" are the prod/srvc *people* are buying
Becca P
01:18:27
so, for the prod/srvc that's "moving"... run some demographics to discover potential insight on how to approach
Carol Minor
01:19:09
Chris,
Becca P
01:21:30
you also want to 'weed out' your **nightmare** customer -- so, don't stop short w/
Jason Crawford
01:21:40
yes !
Becca P
01:22:40
I created "Ideal Ian" persona and 'Exclusionary Elean" persona when starting out on my customer discover journey
Becca P
01:23:16
helped zero in on my 'ideal' and those I 'hope to not attract' :)
Jason Crawford
01:23:26
excellent!
Gabriela Rosello
01:23:33
We did an exercise in my entrepreneurial class- we envisioned our “ideal” client. And we created that client! All the qualities: demographic, Financial status, likes/dislikes. This helps you envision who you want to market
Jason Crawford
01:23:34
that's a great way to get super specific
Navin Veerapa
01:25:51
One way is to know who your A, B and C customers are. Examine your strategy for each group and adjust to turn your C’s into your future B’s and your B’s into your future A’s. Budget your marketing accordingly to achieve this.
Becca P
01:25:55
HCC's InLab offers workshops via Eventbrite that are free - they're on zoom and run regularly... customer persona discovery is one of them
Becca P
01:34:36
I think 'reputation' is my first-foremost "go to"
Becca P
01:36:25
I learned of ScotlandShop (of Edinburgh, Scotland) via "suggestion" on FB
Jason Crawford
01:36:44
exposure....exactly Becca!
Becca P
01:48:57
"investing" can also be 'consistency' in say -- blogs, etc, correct? (not just $$ spent), correct?
Jason Crawford
01:49:08
absolutely!
Jason Crawford
01:49:42
and if you don't have the time to do those really good exposure actions, then the budget can go there - there is a priority as well in how you go about it...that depends on your goals.
Jason Crawford
01:50:02
if your goals are different, then your priority tasks will be different. So your budget should follow your goals
Becca P
01:50:30
thank you!! I'm *BOOTSTRAPPING* my biz, so have to be conservative w/ $$
Jason Crawford
01:51:11
exactly why you prioritize it....I fully appreciate your bootstrapping!!
Becca P
01:51:43
thank you for your responses Jason!
Jason Crawford
01:52:00
OF COURSE!
Jason Crawford
01:52:18
Any questions you guys have or comments ….throw them in here and we can coop them into our discussion
Becca P
01:54:07
'consistency' is definitely a goal I'm still "missing" .. short of, LOL... I've only blogged 2x!! but I was building out my website, and establishing my company - which I just recently completed... hoping consistency in marketing comes now... I hope to establish clients in next few weeks/months
Jason Crawford
01:54:38
Honestly, if you're struggling with consistency with your goals...lower your goals
Jason Crawford
01:54:55
for example, if you want to blog but you only blogged 2x...then set the goal of 1x a month
Jason Crawford
01:55:00
not once a week
Becca P
01:55:04
blogging, is my 'struggle bus' activity, LOL
Jason Crawford
01:55:26
when you feel the positive emotions with completing it and any sharing it gets, etc. you will be able to do more
Becca P
01:55:26
ahhh, I get it now - thank you!!
Jason Crawford
01:55:34
scale it then
Becca P
01:55:45
awesome perspective!!
Jason Crawford
01:55:48
get it into a rhythm wherever you can fit it in....do NOT go too big
Jason Crawford
01:55:59
once you get it, then scale into it as it gives back to you
Jason Crawford
01:56:15
GREAT share...thanks for that!
Becca P
01:56:16
great advice!! :-)
Becca P
01:57:29
was that SALES or LEASES?? … I imagine 'leasing' contributes to "sales $$"
Becca P
02:00:20
full transparency: I voluntarily resigned my postion in July last year... been spending last several month - putting MYSELF on my calendar, working to establish my small biz, learning about web development, marketing... etc... through all this … I got my FICO scores across all three reporting agencies **over 830** …. so, I'm soo beyond grateful --- I bunkered down and
Becca P
02:00:52
My friend opened up that brewery in Seattle/Bremerton
Jason Crawford
02:01:00
very cool
Becca P
02:14:13
yes!! thank you all for this workshop! your time & sharing - and FEEDBACK - is greatly appreciated
La Margarita dè Margarita
02:14:43
Thank you all for your time an expertise.
Gabriela Rosello
02:15:02
Thank you for All your time!!
Alina Westberg
02:15:07
Feel free to email me at alina@womenwhomarket.com if you have any questions/comments
Becca P
02:15:45
Rebecca.Paris@Porteolas.com
Jason Crawford
02:15:57
jcrawford@ccsmarketing.com
Christopher Lawson
02:16:36
clawson@ccsmarketing.com
Becca P
02:16:38
may I ask one question - about 'branding'?