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LFN Marketing Advisory Council - Shared screen with speaker view
Sandeep Panesar
01:11:04
I'm in heather.
Ranny HAIBY
01:12:26
I’d be happy to join the effort. At least for vetting the Hebrew meaning of names ;-)
Heather Kirksey
01:13:56
Thanks Ranny!
Neal Hartsell
01:20:20
looks clean!
Neal Hartsell
01:27:41
a possible idea for bringing personas “alive” on the new site is a short video of someone who represents each particular persona - we could give them a brief script - they aere essentially already written. selling point - we make them famous :-)
Jill Lovato
01:30:00
Great idea, Neal!
Heather Kirksey
01:33:50
We've been brainstorming internally as a team around more creative uses of video, and that's a great idea!
Heather Kirksey
01:34:08
Although I think you might be overselling the fame aspect just a bit. :)
Kenny PAUL (LFN)
01:34:36
I keep advocating the inclusion someone with a mullet.
Heather Kirksey
01:34:54
Bless your heart, Kenny
Neal Hartsell
01:36:30
It’s pretty easy to give someone a script, have them capture with zoom or whatever can output an mp4, post process in iMovie with intro / outro to keep on brand, etc. Even I can do it :-) And if you like, i can insert a mullet
Kenny PAUL (LFN)
01:37:12
👍
Sandeep Panesar
01:40:46
We've spoken previously around videos for partners in the 5G SBP, but perhaps it makes sense to do it for all of the projects to express the ingenuity and the collaboration. Following on the thread of the Transform. Innovate. Collaborate.
Sandeep Panesar
01:46:07
Just to not lose the idea: videos in non traditional environments, so not necessarily on the show flow, and perhaps that can become the LFN model etc...
Neal Hartsell
01:46:50
non-trad very good idea - stay away from “stodgy canned”
Heather Kirksey
01:46:55
B-roll style content
Sandeep Panesar
01:47:03
exactly.
Sandeep Panesar
01:47:13
it'll make the content memorable. and believable.
Heather Kirksey
01:47:31
Being able to get back in person will really help w/ that