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Rochester Farmers' Market Pivots to Online Sales + Drive-Thru Pick-Up in the COVID-19 Era - Shared screen with speaker view
Lotty Roozekrans
12:40
1pm CST. I see that I am an hour early as I am on East Coast time.
Jaime Hadji
01:05:47
Jaime Hadji, Ohio Farmers Market Network
Jess Joyce - Rochester Farmers Markets
01:05:55
Jess Joyce, Rochester Farmers Markets
Jane Jewett
01:06:00
Jane Jewett, Minnesota Institute for Sustainable Agriculture
Tammy Howard
01:06:05
Tammy Howard- Montana Farmers Market Network. Thanks for the webinar!
Leslie Lynch-Wilson
01:06:05
Hi, Lincoln Park Farmers Market, Lincoln Park, MI
Emily Lyons
01:06:07
Hello! Emily Lyons, Manager of the Midland Area Farmers Market in Midland, MI.
Angie Blomer
01:06:08
Angie Blomer, Greensboro Farmers Market (NC)
Karin Davey
01:06:19
Karin Davey, The Good Acre (MN)
Derek Nicholas
01:06:21
Hello my name is Derek Nicholas I am joining on behalf of the Morris Area Farmers Market
Brett Olson
01:06:24
Hi Everyone - Brett Olson, Creative Directory, Renewing the Countryside
Michelle White
01:06:28
Michelle White, Clintonville Farmers Market (OH)
Katie Sterns
01:06:46
Katie Sterns, You Betcha! Box
Sara George
01:06:59
Sara George, Red Wing and Wabasha Farmers Market
Andrea Waldera
01:07:02
Jenna Phillips, Platteville Farmer's Manager, Platteville WI
Jenell Mattera
01:07:18
Hi everyone, Jenell Mattera Historic Lewes Farmers Market (DE)
Audra Chamberlin
01:07:44
Hi I'm Audra Chamberlin, Cuyuna Farmers Market in Crosby, MN
Mona V Kneuss
01:08:19
Mona Kneuss North End Farmers Market Mansfield Ohio
Linda Vale
01:08:20
Greetings Everyone! Linda Vale, La Crosse Farmers Market Association
Lotty Roozekrans
01:08:43
Lotty Roozekrans from Waitsfield Farmers Market, Vermont!
Jake cuperus
01:11:18
hi im jake cuperus Worthington farmers market Worthington MN
Lisa Mueller
01:12:05
Thanks for hosting this call.
Gretchen Boyer
01:15:37
Gretchen Boyer - Flathead County MT
Renewing The Countryside
01:24:34
So great to have folks from across the country!
Kathy Zeman
01:31:37
By next week, we should have a DIY building a foot-pedal handwashing station plan for under $125.
Tammy Howard
01:32:36
Super interested in the DIY foot pedal handwashing station. Please share on the FMC list serve!
Frosty
01:36:33
Sorry, I had to join late. My question is what type of advertising/marketing has been done (or needs to be done) to let the public know that local products and fresh produce can be purchased online.?
Sara George
01:38:06
Great question Frosty. Jess will be hitting on that toward the end of the presentation, but the media loved the idea of coming to the market to do media stories. With very few activities anywhere else, it was easy to get them to come out. Also, this can be promoted on your facebook page, your email list and anywhere you already do promotions!
Lotty Roozekrans
01:39:02
When did the vendors/farmers deliver product and what was the assembly time for, say, 245 tote bags
Renewing The Countryside
01:39:47
Lotty, we’ll make sure Jess answers that. I think she’ll note it soon.
Elena Byrne
01:40:54
HI Frosty, in addition to what Sara said, asking vendors to share info with their customers is also important, and easily done via social media
Jane Jewett
01:41:16
Delivery/Pickup Food Safety Guidance from State of MN:https://www.mda.state.mn.us/sites/default/files/inline-files/FoodSafetyforDelivery-Pickup%20%28003%29.pdf
Frosty
01:42:48
I could be totally wrong or looking at this totally wrong but do I see our local mkts looking like or turning more into a food co-op?
Kathy Zeman
01:45:18
In MN, esp. in greater MN, most markets will be able to do in-person because they have more room to spread out. Even better than grocery stores.
Jane Jewett
01:45:31
Rochester is a market with a winter indoor space. Most markets are outdoors and open only 1 or 2 days per week; spring, summer, and fall. This pre-order concept doesn't change that seasonal/temporary nature of markets.
Elena Byrne
01:46:29
Also co-ops add more than 14% margin on produce
Sara George
01:47:00
I think you will understand more about the why when you see the survey results.
Jenna Moore
01:47:13
what was the license you needed called?
Steve Young-Burns
01:47:32
Did you query producers about shrink? I would imagine they had zero loss. Not a surprise, but needs to be factored in to their net income.
Kathy Zeman
01:48:06
IN MN, the license is either a wholesale food handler (if selling to institutions) or retail food handler license - when selling to consumers.
Kathy Zeman
01:48:39
Steve - the market owns the product, so the shrink is the mkt's loss.
Steve Young-Burns
01:49:42
Did the market have to toss anything?
Jane Jewett
01:50:10
More information about licenses and links to the sample food safety protocol documents:
Jane Jewett
01:50:13
https://farmersmarketaggregation.wordpress.com/documents/#license
Karl Hakanson
01:50:20
first timers is encouraging!
Sara George
01:50:49
Steve - let's bring this up and discuss with Jess. I know the answer, but let's discuss it!
Ken Meter
01:51:24
Will you be sharing the PPT with today’s participants?
Steve Young-Burns
01:51:44
Did Hy-Vee make any noise? I could see them viewing this as competition.
Renewing The Countryside
01:52:25
Yes, we can share the PPT.
Karl Hakanson
01:52:43
well run markets need well paid (?) smart people … like Rochester's!
Michelle White
01:53:11
would love to see the sustainability spreadsheets
Beth Dooley
01:53:29
Do you think using the platform will encourage farmers to use the platform for wholesale/institution sales?
Jenna Moore
01:54:16
would love to see accounting templates if you are willing to share :) :)!
Brett Olson
01:55:02
have customers voiced unhappiness with any quality issues? how do you handle that?
Frosty
01:55:24
How are they going to transition to spring/summer markets which are typically outside if social-distancing is continues?
Elena Byrne
01:56:27
Is there a upper limit of the number of vendors that you think you could manage on the Local Line hub platform?
Susan Waughtal
01:57:36
As a vendor (mostly baked goods) participating in the RFM online system, I would mention that there is considerable extra time and work packaging and labelling for the vendor. But also, it is great having pre-orders a couple days in advance, so we know exactly how much to prepare.
Kathy Zeman
01:58:33
Susan - did you increase your price to pay for that extra time & packaging?
Jane Jewett
01:59:29
U of MN Extension fact sheet on building an inexpensive handwashing station: http://misadocuments.info/Build_Handwashing_Station_12-16-19.pdf
Lotty Roozekrans
01:59:31
I'd love to hear more about plans for summer markets with this system in place. How will you handle the perishability of produce, cheese...
Frosty
02:01:53
increasing price during this time of uncertainty for many potential buyers may present a challange as many more people are unemployed... just a comment...
Lisa Mueller
02:02:22
With the advent of recommendations to wear masks at all public gatherings, do you see the Market requiring this?
Kathy Zeman
02:03:33
The delivery vehicles - in summer - how will you keep frozen meats frozen, etc.?
Jane Jewett
02:03:40
Guidance for Minnesota farmers' markets, developed by MN Farmers' Market Association and MN Department of Agriculture: https://www.mfma.org/Guidance-for-Markets
Jake Overgaard
02:03:45
Really impressed with how you have pivoted. In terms of risk of spreading virus, it seems to me there is more risk to the manager(s) and volunteers assembling the orders. How do you feel the process went in terms of social distancing? What was your protocol for reducing the risk to those assembling orders?
Lisa Mueller
02:04:55
I agree with Jake. Risky for volunteers and handlers as it is currently set up.
Lotty Roozekrans
02:05:09
Am I correct that the vendors upload their items/pics to the platform?
Kathy Zeman
02:06:58
Yes - vendors upload. And will need to do so weekly as inventory changes during the summer.
Elena Byrne
02:07:02
Hi Frosty, appreciate your comment about needing to remember that income is depressed for many people; luckily they’re still taking SNAP, and as was mentioned before, even with the 14%, margins/markups are smaller than with a brick and mortar grocery store.
Tina Moen
02:08:54
See the CoolBot trailer here that Sara George was talking about. https://wabashacountyship.org/health-eating-update-archives#/healthy-eating-updates-2017
Jane Jewett
02:11:09
Link to Personnel Health & Hygiene sample protocol: https://docs.google.com/document/d/1sqEiJEsmsxFCJdgHu8P1VUoA00_iXf3V0HBFBDRnkR0
Jake Overgaard
02:11:54
Also curious - do you give instructions or guidance to buyers about how to handle the products, packaging, bags, when they get them home?
Frosty
02:12:01
Hi Elena, depressed for many small vegetable producers also so if our local farmers market could do a "Hub" an extra 14% expense would be a lot to absorb when margins can be slim already for veg farmers... this is just a coment.
Frosty
02:12:55
Our local farmers market only has about a dozen vendors :-}
Jane Jewett
02:13:05
Definitely, it's a cost-to-benefit assessment that each farmer has to do for their own business.
Karl Hakanson
02:13:07
Any thing to help old folks and others that do not do computers?
Kathy Zeman
02:14:03
Karl - This is not a model for all famers' markets. It's just one solution of many.
Karl Hakanson
02:14:46
Yes
Jane Jewett
02:14:50
Karl, in Grand Rapids we are moving toward our May 6 opener and we're contemplating having a volunteer take phone calls to help non-tech-savvy people place their orders.
Karl Hakanson
02:15:02
Cool
Frosty
02:15:09
I'm happy it seems to be off to a good start for Rochester!
Kathy Zeman
02:16:01
Kentucky just posted a webinar for taking orders via phone, pencil & paper.
Lisa Mueller
02:17:05
There is a great YouTube video on this
Lisa Mueller
02:17:15
I can try to share the link.
Jane Jewett
02:18:37
https://blog-fruit-vegetable-ipm.extension.umn.edu/2020/03/guidance-for-fruit-and-vegetable.html
Leslie Lynch-Wilson
02:19:36
I'm confused on the 14%; is that for both the vendor and customer?
Kathy Zeman
02:20:06
For your farmers who don’t have good access to internet, cell service and/or the capacity to use more complex technology, here’s a recording of a webinar from the University of Kentucky “Low-Tech Preorder”: https://www.uky.edu/ccd/preorderBrett Wolf explores a variety of options starting from phone orders with paper and pencil and building up to a simple on-line store.
Susan Waughtal
02:20:16
Is there a plan for canceling orders and contacting the customers if a vendor begins to feel ill after getting a number of orders?
Lisa Mueller
02:22:10
It recommends putting all incoming goods onto one half of your counter, wiping off all packaging with anti-bacterial wipes, washing produce, putting boxes and bags outside for a day, washing hands after handling, etc. It also recommends transferring take-out food onto plates and microwaving before consuming, disposing of any bags/boxes in outdoor recycling bins.
Andrea Waldera
02:23:30
have you used or seen this model used at smaller rural farmers markets that have a very small budget?
Lisa Mueller
02:26:34
https://www.youtube.com/watch?v=sjDuwc9KBps
Elena Byrne
02:26:55
Kathy what exactly does “brokering” involve?
Lisa Mueller
02:27:07
Good information on how to safely unpack groceries and other food once you bring it home.
Kathy Zeman
02:27:53
Brokering = vendor delivers product to buyer; mkt never touches the product.
Jane Jewett
02:28:16
The video posted by Lisa Mueller has been reviewed by Annalisa Hultberg of U of MN Extension and Annalisa does not recommend it.
Tina Moen
02:28:58
Go Sara!!!
Frosty
02:29:20
With orders being "combined" is it harder to keep the "traceability" of produce?
Frosty
02:29:45
from many vendors into one bag
Andrea Waldera
02:30:33
before starting this project, how difficult was it to get your boards (those markets that have boards) convinced or see the value on this model?
Ken Meter
02:31:28
One review of the video is here: Food Safety and COVID-19: A Guide for Handling Groceries and Takeouthttps://www.everydayhealth.com/coronavirus/food-safety-and-covid-19-a-guide-for-handling-groceries-and-takeout/?slot=3&eh_uid=63614266
Kathy Zeman
02:34:52
Just FYI: MFMA's Weekly Farmers' Markets Open Forum -Every Thursday- 1:00 PM Centralhttps://zoom.us/j/115650186 -Meeting ID: 115 650 186(312) 626 6799 US (Chicago)
Andrea Waldera
02:35:23
have you found that potential vendors in you area have come back or inquired into your markets? essentially we have a "brain drain" for food producers in this area despite us being designated at a food insecure areal. in particular to the larger markets
Sharon Su
02:37:50
Cottage food vendors really want to be part of this but can’t in MN due to the rules of the cottage food laws (not allowed to sell wholesale)
Kathy Zeman
02:39:00
Cottage food vendors CAN use the platform - but must take money & deliver in-person -- at the drive-thru
Andrea Waldera
02:39:09
jo davies local food would be a good model to what you just asked. they are setting record sales atm
Sharon Su
02:41:05
Rochester’s system is that the vendors in the hub are selling the product to the market
Sharon Su
02:41:29
So I think that’s why Jess pointed out that cottage food producers cannot have an account on the hub
Leslie Lynch-Wilson
02:42:00
How soon do your vendors get paid?
Lotty Roozekrans
02:43:19
You may have answered this, but do the vendors pay a fee to be on the site?
K Kay Jensen
02:43:30
What if any is the plan to deliver directly to companies for their employees or direct to home?
Brett Olson
02:43:31
could someone like Bite Squad or a vendor with a reefer truck take over the delivery portion of the model?
Jane Jewett
02:44:11
Bite Squad or other delivery services could be used by the market, but again could not be used to deliver Cottage Food.
Kathy Zeman
02:45:41
Brett - think thru food borne illness contamination issues - product liability - if Bite Squad, etc.
Jane Jewett
02:47:46
Clean Transport of Produce protocol: https://docs.google.com/document/d/10mLi2l21eJotEFmho3ACPk4fWZLjV5pyjLxzpk8iJAs
Jane Jewett
02:48:12
A market using volunteer or paid delivery drivers, or a delivery service, could have the drivers sign this form.
Jake Overgaard
02:48:31
Keep it up, thanks for sharing your system.
Elena Byrne
02:48:42
Great discussion, everyone!!
Elena Byrne
02:49:03
Are the slides being shared/posted?
Lotty Roozekrans
02:49:15
Thank you very much, this has been very helpful!
Grace Brogan
02:49:17
thank you!
Leslie Lynch-Wilson
02:49:26
Thanks.
Patrice Johnson
02:49:32
Thank you! Wonderful info!
Brett Olson
02:49:33
thanks!
Janel Anderson
02:49:37
Thank You!!