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ISI Webinar: Effectively Communicating the Value of Your Infrastructure Projects
Consider the importance of infrastructure in our daily lives. Infrastructure provides the basis for personal security and public health, impacts the economic viability and competitiveness of our communities, moves people and goods, provides us with drinking water and handles our waste, creates spaces for us to enjoy, and allows us to effectively communicate with one another. However, despite the obvious need for infrastructure and the many benefits it provides, historically it is overlooked and underfunded until it breaks down or service is disrupted. Because infrastructure is often treated as “out of sight and out of mind”, the general public’s understanding of the value of their infrastructure systems is often skewed. How can infrastructure industry professionals shift this mindset in order to garner more support of sustainable projects? During this webinar, ISI’s Director of Communications will share tips for how the infrastructure industry can rewrite the narrative on what makes an infrastructure project valuable. With strong communication skills, we can begin to better educate our community members on the wide range of benefits our sustainable projects provide.

Dec 2, 2020 01:00 PM in Eastern Time (US and Canada)

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