Crowdfunding was born in out of financial crisis. Kickoff our crowdfunding sprint week with a word from our Founder & CEO, Karen Cahn, about how to crowdfund during a crisis. If you need capital, you should absolutely crowdfund in order to get interest and debt-free capital into your pocket. The first thing you need to do is hone your pitch. It’s your job to articulate clearly WHY you need to crowdfund, and the problem that your campaign will solve.