Vermont Specialty Food Association has developed this webinar series in partnership with the Vermont Agency of Agriculture, Food, and Markets. This series will focus on certain aspects of E-Commerce for companies looking to expand, leverage, and grow their current E-Commerce business. Thank you to Lean Edge Marketing and KW Content for sharing their expertise and developing these sessions with us.
Registration includes access to all three webinars; please use the same link each week. All webinars are from 1:00pm to 2:30pm.
1. May 13, 2020
Optimizing your E-Commerce Strategy
Bud Reed, Partner, Lean Edge Marketing
You might think that once you’ve built or upgraded your e-commerce website, your job is done. But in fact, you are just starting what can be a bewildering journey to market your products online. You will need to consider Conversion Rate Optimization, SEO, Paid Search, and Measuring Results. We’ll cover common benchmarks and best practices for these items and more in our session.
2. May 20, 2020
Selling on Amazon
Tom Funk, Sr. Consultant, Lean Edge Marketing
Amazon is the biggest online selling platform in the US -- and still growing rapidly. Over half of sales on Amazon are by third-party "Marketplace" sellers. We'll outline how you can get started on Amazon's Seller Central platform, and we'll share tactics for growing sales if you're already on Amazon.
3. May 27, 2020
Digital Communication with Your Consumers - How-To for Business Growth
Katie Wight, Chief Content Strategist & Founder, KW Content
In order to grow your online business with speed and sustainability, you need to establish systematic demand generation and sell-through. Then, you want to nurture buyers into lifelong evangelists with high customer values. For all of this, email and social media marketing are mission critical. This session will cover the basics, best practices, big picture, and priority order of actions to help you move forward with purpose and clarity.