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ClickZ Roundtable - 3 Trends Challenger Brands Need To Know and Act On
Challenger brands naturally challenge the status quo. As the segment has matured, their impact has grown from snagging a tiny piece of the pie to leading and innovating consumer brand experiences.

Join Yasso CMO Andy Judd and Kathryn McKeon, VP of Marketing at Vital Farms for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space:

Media effectiveness: How do you know which media to invest in and when to effectively attract new customers?

Community and Influencers: How have they evolved and how do you leverage both to inspire trust as you scale?

Balancing Data with Humanity: How do you balance metrics with your team’s expertise and a human-centric approach to the market?

Sep 9, 2021 04:00 PM in London

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