Challenger brands naturally challenge the status quo. As the segment has matured, their impact has grown from snagging a tiny piece of the pie to leading and innovating consumer brand experiences.
Join Yasso CMO Andy Judd and Kathryn McKeon, VP of Marketing at Vital Farms for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space:
Media effectiveness: How do you know which media to invest in and when to effectively attract new customers?
Community and Influencers: How have they evolved and how do you leverage both to inspire trust as you scale?
Balancing Data with Humanity: How do you balance metrics with your team’s expertise and a human-centric approach to the market?