From research at Chalmers to prestigious H&M & ELLE CONSCIOUS AWARD
Textiles companies are seeking circular solutions, due to stricter legal regulations and changing demand from users. Sweden is a front figure in this topic and puts pressure on the industry.
The majority of the environmental impact of textiles occurs in the production stage. By using garments twice as long, the environmental impact can be reduced by 50%.
Vividye has a unique reversible coloring technology for textiles, meaning that color and prints can be easily removed whenever desired. This opens the possibilities to prolong the life of textiles through reuse and recycling. Using a garment over and over again with new designs and colors will broaden the range of use areas and most importantly, get one step closer to a sustainable textile industry.
How can a small company have an impact on such a HUGE industry?