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More than just a pretty wrapping: the essential role of packaging for spirits
Spirit drinks are closely linked to their packaging.
Iconic packaging is one of the key identifiers of specific spirit drinks and plays an important role in the premiumisation process.
The upcoming revision of the EU Packaging & Packaging Waste Directive will impact on our sector and will allow us to actively drive our sustainability agenda ahead.
Join the first spiritsEUROPE conference on packaging to discover the role different packaging formats play for our sector, their individual sustainability credentials and ambitions.
Our expectation is to convince you that for spirits, packaging is “more than just a pretty wrapping”!

Sep 21, 2021 02:00 PM in Brussels

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