Dental support organizations (DSOs) are a growing segment of the dental market. How can the ADA build its membership market share among this lagging demographic? During this interactive discussion, attendees will discuss the results of their pre-survey on DSO perceptions and create an actionable plan to establish, retain, and reinforce its relevancy to DSP-supported dentists while becoming more inclusive of this professional practice choice.
• Understand current DSO industry data and trends
• Describe barriers to engagement with DSO-supported dentists and DSO organizations
• Define actionable strategies and related needs for state and local engagement of DSO-supported dentists
Cathy Haibach, Senior Manager, Large Group and Specialty Membership