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The Seven Golden Rules of Text Alternatives
Text alternatives make images on the web accessible to people who are Blind. But what's the best way to write a text alternative? How much text is too much, or too little? How can we go beyond meeting a legal requirement to actually providing something helpful and vividly informative?

In this talk, Equal Entry's James Herndon will address some of the questions people have about this important topic, and share tips on how to get better at writing text alternatives.

This webinar will cover:

What is a text alternative?

Best practices

Examples of good text alternatives

Your turn! (In-class writing exercises)


All Equal Entry webinars are pre-approved for IAAP Continuing Accessibility Education Credits.

Presenter: James Herndon — Equal Entry

James works for Equal Entry as a technical writer and accessibility consultant. His work focuses on creating media alternatives — audio descriptions, captions, and text alternatives. He also writes and produces training videos about accessibility for various companies. Currently, he's conducting research on the best ways to provide audio descriptions for virtual reality experiences.

Date: Thursday, June 24, 2021
Time: 1 PM ET / 10 AM PT
Duration: 60 minutes

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Jun 24, 2021 01:00 PM in Eastern Time (US and Canada)

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