Partial to both a curry and comic book t-shirt, Alec Dobbie is FanFinders’ CEO and co-founder.
With over 20 years’ experience as a developer, Alec started up the performance marketing and consumer intelligence company shortly after becoming a dad back in 2013. After realising that his partner’s data was being misused, he set out with his co-founders to evolve marketing to parents.
FanFinders now has over 5 million parents signed up on its self-coded data platform, Your Baby Club, and operates on two continents.
Alec regularly shares insights on innovation, business leadership and strategy, and has been quoted in the likes of Forbes, the Natwest Business Hub and on the Chartered Management Institute’s blog. He also appeared as a guest on SAGE’s ‘Sound Advice’ business podcast series.
Grab a sandwich and join us for a half hour Marketing Optimist webinar with a difference.