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Promoting Peterborough - leisure and attractions
Opportunity Peterborough has taken on more responsibility for Peterborough's visitor economy and we want to hear how hospitality, leisure, and attractions think the city should be promoted, and what challenges a formal destination marketing group should tackle.

With responsibility for the city’s digital shop window for tourism, Opportunity Peterborough aims to create a paid membership structure similar to ones used by Destination Marketing Organisations (DMOs) like Visit York, Visit Norwich, Visit Liverpool, and London & Partners.

With a commercial model, members will fund promotional activity that can provide additional exposure and income for their business, puts Peterborough on the map as a visitor destination, drives footfall to the city, and builds consumer confidence.

Through similar schemes, DMOs have successfully raised their cities’ local, regional and global profile through targeted marketing campaigns, bidding for events, and developing working relationships with international tourism boards. They have also helped businesses adapt and develop their own offers through training and providing sector insight.

We are hosting four virtual workshops. We aim to focus on a different sub-sector in each, but hospitality businesses, attractions, venues, and leisure facilities are welcome to book onto any workshop depending on availability:
• Tuesday 15 June 11.00am - 12.30pm – hotels and venues
• Wednesday 16 June 1.00pm – 2.30pm – leisure and attractions
• Thursday 17 June 10.00am – 11.30am – culture and heritage
• Thursday 17 June 12.00pm – 1.30pm – restaurants, bars, cafes, pubs, and clubs, independent retailers

To talk to us about the offer please email:

Jun 16, 2021 01:00 PM in London

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