Join us for the first of four forums to introduce ideas from the Special Issue. This forum will feature four articles addressing sustainability and climate concerns. In the first hour, the authors will discuss the inspiration for their research, the implications of their findings for practice, and ideas for future research.
In the second hour, you will have the option to participate in an intimate discussion and networking opportunity with the authors and other scholars and practitioners interested in sustainability and climate concerns.
- Social-Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China (Wanqing Zhang, Pradeep Chintagunta, and Manohar Kalwani)
- Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption (Jennifer Sun, Silvia Bellezza, and Neeru Paharia
- "How Do I Carry All This Now?": Understanding Consumer Resistance to Sustainability Interventions (Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg)
- From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce (Siddhanth (Sid) Mookerjee, Yann Cornil, and JoAndrea Hoegg)
The BMBW initiative builds community and supports the development and dissemination of knowledge on how marketing can improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. Please visit BMBW.org to learn more.
This initiative is supported by the Wheeler Institute for Business and Development at London Business School.