Monday, April 12, 2021
12 - 12:45 p.m.
The role and impact of healthcare professionals in correcting health misinformation on social media
Health misinformation is a public health concern and the WHO has considered it a public health threat even before the COVID-19 pandemic. Although healthcare professionals, such as nurses and doctors, are in the frontlines during this pandemic, some are serving as digital first respondents – individuals who are sharing accurate health information on social media to counteract health misinformation. In this talk, I will present a conceptual framework that shows how healthcare professionals correct health misinformation on social media. I will also share preliminary findings from a survey study that extends my qualitative findings, including future work on examining the impact of healthcare professionals’ correction of health misinformation on social media.
John Robert Bautista is a Bullard Research Fellow at the School of Information, The University of Texas at Austin. His research focuses on the sociotechnical aspects ICTs, such as smartphones, social media and blockchain, in healthcare and non-healthcare contexts.