Join us for the second of four forums to introduce ideas from the Special Issue. This forum will feature articles addressing Economic and Social Empowerment. In the first hour, the authors will discuss the inspiration for their research, the implications of their findings for practice, and ideas for future research.
In the second hour, you will have the option to participate in an intimate discussion and networking opportunity with the authors and other scholars and practitioners interested in Economic and Social Empowerment.
- Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda (Stephen Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim)
- Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces (Madhu Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny)
- Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets (Emily Garbinsky, Nicole Mead, and Daniel Gregg)
The BMBW initiative builds community and supports the development and dissemination of knowledge on how marketing can improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. Please visit BMBW.org to learn more.
This initiative is supported by the Wheeler Institute for Business and Development at London Business School.