Meeting Register Page

Meeting banner
A Quantitative Approach to Creating Marketing Personas
Personas are a useful way for marketers to dimensionalize users based on one or more behavioral characteristics. While personas vary in nature, their construction is often based on qualitative attributes meant to embody something unique about the underlying population. However, there are other approaches to creating personas—quantitative approaches—using data, logic, and mathematics. A quantitative approach enables a much deeper understanding of current and prospective customers and allows marketers to be more surgical in their targeting approach.

By attending this Northwest Chapter event you agree to abide by our Event Attendee Contact Information Policy and our Conference / Meeting Responsibility & Conduct Policy as found on our event page:

Jun 15, 2021 05:00 PM in Pacific Time (US and Canada)

* Required information