By the year 2030, the fastest growing segment of the population will be the 85+ individual. There will be 70 million 65 year olds and older. This staggering shift in societal demographics promises to have tremendous impacts on our economic, social and physical well-being. Both land and water programming for group fitness professionals and personal trainers alike will be addressed.
1. Leave with an understanding of how to engage your older population
2. Explore innovative strategies for helping the active agers thrive in this stage of life
3. Determine if this is an arena where you can grow your business
4. Classify what is unique to this population vs. your younger clientele
5. Explore marketing approaches to impact your clients and attract new ones