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The problem with marketing - and how to solve it
Marketing is fundamental to the growth and development of your consulting business (you can’t rely on referrals forever), but it won’t work unless it is strategic and implemented effectively. Learn what marketing activity will deliver the results your consultancy needs, by joining Matt Hodkinson for our marketing-focused conference.

Matt advises consulting businesses on how to build hyper-targeted marketing and lead generation systems. He will explain the anatomy of an effective marketing strategy and take you through a 9 step process for developing a well-oiled marketing machine.

Matt’s session will be followed by an extended Q&A session and break out groups, in which advice from experts and individual stories will cover topics including:

- How should I prioritise my marketing investment?
- How do I manage the relationship between sales, marketing and business development?
- What role should I, as owner, play when it comes to marketing?
- What marketing strategies have been successful for consulting businesses like mine?

On our panel will be:
Matt Hodkinson: Matt is a veteran inbound and social marketer and CEO of Influence Agents, who build effective and hyper-targeted marketing and lead generation systems for consultancies and the tech industry.

Marc Jantzen: Marc built and sold a multi-award winning sales, service and cultural transformation consultancy for £10m. He now advises consultancy owners via TheNub and leads The Consultancy Growth Network.

Ali El Moghraby: Ali has 16 years’ strategic marketing experience in professional services, including at a Big Four accounting firm, a £200m global consulting business and a young and rapidly growing digital and business transformation consultancy.

This event is for owners of consulting business ONLY, turning over £500k to £20m.
Non-members of The Consultancy Growth Network can watch one webinar or attend one event before choosing to join.

Sep 17, 2020 04:00 PM in London

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